Marketing Trends of 2019

Marketing trends evolve over time. Trends that worked well in 2018 may become fruitless in 2019. Marketing strategies revolve around high-quality customer experiences. New technologies help to deliver quality content to global and local audiences. Crucial areas of marketing include recognising and identifying communication gaps. 

Marketers have legitimate expectations about brand safety, transparency in communication, investments and media glare. Customers expect brands to be more open about their products and services. It is important to deliver the right message in the right manner. Customer involvement holds an important place in all marketing goals.

8 Marketing Trends in 2019

• Quality content – The content used to describe products/services should be simple and easy to comprehend. Articles and blogs should be interesting enough to be read completely, as well-written pieces create trust among readers.
• One-to-one marketing – Marketers believe that one-to-one marketing helps create personal relationships between the brand and the customer. It retains existing customers and builds a trusted network.
• Chatbots – Advancements in technology increase marketing perspectives. Live chats or chatbots are used for direct interaction with the masses. Implementing chatbots on websites makes communication easy for customers and brands. 
• Video marketing – Interactive video content has become popular in recent times. It is assumed that customers can retain information passed on through videos, as compared to traditional methods. There is a greater chance of customers viewing the entire video, thus guaranteeing sizeable returns on investments. 
• Social media advertisements – Social media platforms are trending upwards for paid advertising. Ads on social media websites help brands target the right customers. Businesses can experiment with different types of ads and see what gives them the best results. It also called as influencer marketing, as social media users effectively spread brand messages across global audiences. 
• Voice search – Smartphones, Google Home or Amazon Echo have given rise to voice search. Users use speech instead of texting more information on products and services. The voice search feature has maximum impact on ecommerce sales. 
• Mobile payments – Businesses have shifted their focus from traditional payment methods to mobile payments. This will be a growing trend in 2019. Companies have tie-ups with various apps that facilitate easy transfer of money through mobile phones. Customers can buy products in advance and travel cashless. 
• Artificial intelligence – Robots have already taken over technology. Similarly, artificial intelligence will take over the Internet and be among the trends of 2019. This is sure to improve marketing patterns and get guaranteed results. 

Digital media struggles to meet revenue expectations. Marketers must work closely with social media platforms to operate smoothly in 2019. Social media agencies in Mumbai work with new technologies to identify new trends for the new year. Ease of accessibility will make marketing more competitive. Businesses should trust new marketing tools, as it will lead to an influx of opportunities for marketers to prove their worth. 

Since consumer behaviour and purchase preferences keep changing, brands come out with new ways of interacting with the audience. The majority of consumers are belief-driven. This ensures that companies stick to their brand values, while creating an emotional connect with customers. Internet marketing services such as search engine optimisation and social media marketing will remain common for years to come.

SEO Trends for 2019

The year 2019 introduces the e-commerce industry to new SEO trends. Digital marketing agencies counsel businesses to invest in search engine optimisation. Online marketers identify and adapt to recent events. Strategies that work well for businesses boost sales. These strategies keep changing over time. It is imperative that organisations make instant changes to their marketing tactics.

The Internet has become the face of brands. Companies must identify their audience and find ways to improve communication. Technological advancements have given rise to artificial intelligence systems. This helps companies measure growth and efficiency. Businesses must focus on consumer experience and accountability to improve their online presence. The Internet is a place where customers interact directly with brands. It facilitates transparency in communication and helps spread brand awareness among local and global audiences.

Earlier, SEO writing was all about writing good quality articles and blogs, but now it is more about search relevance. Online users have a short attention span. Written pieces must provide the exact information that the seeker requires. Some of the trends that can be foreseen for 2019 include:

• Voice search – Search engines have incorporated voice search. Users can speak to voice assistants instead of texting on websites. Users can interact with voice assistants at home, in the car or even on smartphones.
• User intent optimisation – Writing for the World Wide Web does not simply mean stuffing keywords into the content. Internet marketing agencies believe that keywords play a crucial role in website rankings, but they have to be used strategically. Keywords must be integrated in a way that users are induced to click on those particular links.
• Mobile optimisation – The general public is glued to their mobile phones. Users find it convenient to access information on smartphones and tablets instead of computers and laptops. Keeping in mind user comfort, search engines have begun to optimise webpages that are mobile friendly. Websites that are not mobile-optimised do not receive higher rankings.
• Thought-provoking content – Competition for high-quality content has been a reality ever since the boom of digital marketing. SEO companies in India produce engaging content that informs people about products and services. It assists in attracting more visitors and increases web rakings.
• Inclusion in app stores – Current digital marketing goals include  creating mobile apps and features that appear on the top in app stores. Smartphones have witnessed potential customers searching for products in app stores apart from using traditional search engines. This is a nice way to drive customer attention and increase brand presence on different platforms.
• Technical SEO – Websites continue to increase in complexity with each year. Businesses must focus on the technical side of SEO that includes JavaScript, speed, and create progressive web apps. Search engines reward websites that are fast to open and easy to navigate. They play around with the best JavaScript-driven websites.
• On-page optimisation – Some of the key website optimisations that would continue in 2019 are customer support, crisp content and chatbots. Overall, websites must ensure that all pages provide relevant results.
• Website security – Users have recently become more cautious about web security. They look out for ‘https’ or a green ‘secure’ sign before visiting websites. Companies must migrate from ‘http’ to ‘https’ to provide a safe browsing experience for all users.

The year 2019 is all about measuring beyond the click. Businesses should have proper resources to execute machine learning and improve SEO efforts.

How Instagram Can Help Small Businesses

Social media websites are one of the most powerful tools used for digital marketing. They help businesses to target the masses. Advertising through social media websites helps gain maximum online viewership. Instagram attracts customers, spreads awareness and allows brand retention and recall.

Small and medium enterprises find that Instagram is a cost-effective measure of interacting with relevant audiences. It is one of the most effective ways to connect with people. Users share photographs of actual products with one another. The website encourages feedback and increases followers. Visual content helps businesses engage with online viewers. According to research, Instagram is the most user-active website present on the World Wide Web.

Advertising through Instagram is free, but it also has a paid advertising option for businesses to explore more opportunities. It guarantees a good return on investment. Creating a good Instagram advertising campaign does not take much time, and it s affordable for companies to share professional images, promote products and receive instant feedback.

The advantages of advertising on Instagram are that it:

1. Builds trust with the audience – Social networking websites work in favour of customers. Their ultimate aim is to make customers happy. Businesses aim to build long-lasting relationships with the audience. Advertising via Instagram helps transparent communication to build trust and achieve more sales.
2. Engages the audience – Online interactivity connects customers with the brand. It paves the way for positive engagement and engages the audience. Social media agencies in Mumbai consider Instagram to be the most user-friendly and interactive social media website currently available, finding more followers compared to others.
3. Gives importance to user-generated content – Companies in general do not publish user content on their websites. Instagram gives customers an opportunity to post pictures, feedback and suggestions about a product/service. This leverages brand value and spreads positivity about the brand.
4. Creates brand awareness – Instagram has the largest amount of active users that constantly interact with one another and spread brand awareness. It is the best way to create brand exposure and be known among online users.
5. Monitors performance – Businesses can monitor performances and compare strategies that work well for the brand.  Companies get an idea about the kind of content that can be used to improve future posts.
6. Advertises through videos – Instagram stories and live videos are in demand, as they generate more views. It is one of the easiest ways to convey information and stay connected with customers. Videos are usually short and crisp and communicate the message effectively.

Small businesses using SMO services in Mumbai use Instagram to develop personal relations with customers. Companies post exactly what the customers are searching for. Hashtags are the most important elements used to gather a pool of customers. Engaged content receives more user attention compared to visual content. It increases the chances of making customers buy products instantly.

Online audiences love to play and win prizes in different contests. Instagram is a good platform to engage with the public and increase followers. Businesses can think of theme-based contests and encourage maximum participation. This is a nice way to attract freebie seekers, promote products and spread brand awareness. 

Key Strategies for Social Media Campaigns

Social media campaigns are well-coordinated marketing efforts to reinforce business goals. There are different campaigns on social media to spread brand awareness, identify brand loyalty and retain existing customers. Such campaigns bring in revenue to businesses. Content marketing and pay-per-click are commonly used by small and medium enterprises. This ensures there is an increase in traffic. Companies measure their online presence using the total number of visitors on their website.
Social media users share a large amount of content on different platforms. This content is prioritised and considered trustworthy. Online users focus on relevant content. The attention span of the online surfer is limited to a few seconds. Thus, businesses have very little time to attract and engage visitors on their website. Small and medium enterprises opt for robust social media advertising strategies. Paid advertising helps companies get more followers.

Some techniques for running successful social media campaigns are as follows:

• Understand campaign goals – It is important to collaborate with the team and understand the exact results expected out of a campaign. They can be to promote an event, launch a product, educate the masses or for  non-profit purposes. This is used to measure the effectiveness of the campaign.
• Know the audience – Social media agencies in Mumbai advise businesses to know their target audience well, so that proper campaigns are planned and organised. Companies classify their audiences into different categories depending on the product/service. 
• Promote the campaign – Different social media channels use different forms of advertising. Some of them include blogs, articles, videos, images, short content and pop ups. Such advertisements work well for their online audience. It encourages interaction and keeps the user engaged. 
• Create content calendar – Scheduling and planning content for a week or month makes it easier to track various developments on websites. It forms the basic outline of daily activities and keeps things well organised. It helps to create planned strategies for user engagement. 
• Plan advertising flow – Effective advertising takes the audience from the ‘awareness and interest’ stage to the ‘desire and action’ stage. This results in conversion and boosts sales. Social media users usually buy products that receive good online reviews and ratings. Businesses plan advertisements to move customers through the sales channel.   
• Use visual content – Online users are more likely to read content that is visually appealing. This means fun and engaging pictures draw more customer attention. Social media agencies in Mumbai don’t always hire graphic designers for this job. There are several tools available online to create personalised images within seconds. Users are sure to see such pictures, provided they are attractive. 
• Respond to all queries – Once a campaign has begun, social media users are sure to comment and ask questions. Businesses should be ready to answer all queries within the stipulated time period. Most companies set alerts so that the concerned person can respond quickly. 
• Measure and optimise the work done – Online content competes with other advertisements that target the same audience. Businesses should measure the effectiveness of their current campaign and check conversion rates. If there are a small number of visitors, a change of strategy is required. 
• Regular follow-ups – Once the social media campaign has been completed, businesses can showcase pictures, videos, arrange for contests, give away prizes to lucky winners and schedule an event recap. This is an indirect way of gauging audience interest and the effectiveness of the campaign.

How Important Is SEO Writing for Business Growth?

The importance of SEO writing is beyond measure. The term SEO stands for Search Engine Optimisation, which means writing content as per the requirement of search engines. There is a lot of dependency on online material. The facts available on the World Wide Web are considered to be accurate, which is why users do not waste time browsing for and reading information not relevant to their search.

Investing in SEO writing guarantees results. It is a good return on investment for organisations who believe in growth, apart from being the best way to cut competition and be ahead in business. Good SEO content works well when it is combined with other marketing tools.  It provides visibility to businesses, increases traffic on websites and builds brand loyalty, adding to easy brand recall and valuable insight into consumer behaviour.

Websites have much content that includes keywords, images and texts. The job of an SEO writer is to optimise website content for various search engines and improve their rankings. It is a technique that helps websites achieve a higher rank on search engine results. Online users are more likely to click on links that appear on the first page, which is why it is even more necessary to write creatively. The attention span of online users is minimal. SEO companies in Mumbai understand keyword positioning and promote websites in the best possible manner.

Advantages of SEO

• Builds Trust and Credibility – The goal of a skilled SEO writer is to create a strong foundation for a website that can be easily discovered during user research. The writer should ensure that relevant content is included that matches user requirement. This goes a long way in building trust and credibility.
• Impacts Buying Cycle – Users believe what they read on the Internet, and if the information matches the user’s needs, they are sure to buy the product or service. Most SEO tactics work well with buying behaviour. It affects buying cycle in the most positive way. 
• Controls Budget – Internet marketing agencies consider SEO strategies to be cost-effective and the most economical form of online selling. It is not part of marketing. Instead, it is considered to be an investment that proves fruitful eventually.
• Measures Growth – Proper tracking and analysis helps companies measure the growth that has resulted from SEO writing. Brands can measure their performances and compare themselves with competitors. 
• Drives Content on the First Page – The main purpose of SEO writing is to rank on the first page of search engines. SEO companies in Mumbai ensure that users are provided relevant and quality content that solves search queries within minutes. 

There are two types of SEO – on-page and off-page. Users can control elements on an on-page SEO and improve rankings. This involves keywords, speed and header text. Off-page SEO refers to links, which means elements present on other websites. Users are prompted to click on links to increase traffic on those websites. Implementing on-page and off-page SEO together is ideal. Small and medium enterprises believe in the digital properties of websites and thus consider SEO writing a wise option.

13 Reasons Why you should be Advertising your Business on Facebook

Social networking websites have become the most common platforms for people to keep in touch with friends and relatives. It is used to post information, share knowledge and even sell products/ services. This is one place where companies find it very convenient to reach out to masses. Also, suggestions and feedback in the form of comments and likes help to improve features of products.

Facebook is undoubtedly the most used social networking website. It has seen active users since the time of inception. It has a user-friendly interface that makes it easy for people belonging to different age groups. Advertising is often attached with an increased expense. Facebook advertising is probably the cheapest form of promoting a product or service. Some other advantages of advertising businesses on Facebook are as follows.

1. Increases exposure – Facebook gives maximum exposure to existing as well as potential customers thus building a good social network.
2. Lowers marketing expense – Businesses can cut down on extra costs such as banners and hoardings, and instead create an official page using attractive photographs to lure customers.
3. Builds brand awareness – Facebook advertising helps to spread brand awareness and make people know more about the product or service. It is the first step involved in marketing.
4. Builds brand loyalty – Happy customers would go an extra mile to like and share product details on their personal timelines. Internet marketing agencies believe that this helps the company realise their market value and customer’s loyalty towards their product.
5. Increases Web traffic – Facebook links, videos and pictures draw customer attention. Using Website links on Facebook pages would indirectly drive traffic on company website with a view to promote sales.
6. Ease of access – Facebook app being available on mobile phones makes it easy for customers to access links at their convenience. Majority of Facebook users access their accounts through mobiles.
7. Reach target audience – Facebook advertising helps companies to target relevant customers by age, behaviour, location, interests and gender. It is the most targeted form of advertising that assists in reaching out to an appropriate audience.
8. Drives immediate results – SEO company in Mumbai considers Facebook to be the most effective way to drive traffic and increase conversion. It is easy to reach out to maximum people in the least possible time.
9. Engages website visitors – Majority of company websites display Facebook links on their home page. This is called remarketing that aims to target visitors and re-engage them using company’s Facebook page.
10. Increases referrals – Facebook users are more likely to share links with friends online. This helps in making advertisements viral and reach the target audience in no time.
11. Real-time marketing – Advertising on Facebook happens in real-time. Companies can keep a track of campaign performances and change it at any given point. Radio ads, print ads or even television ads would not have this advantage.
12. Effective form of advertising – Facebook advertising helps to adapt a social strategy that is common for all online users. Customers are free to comment on posts as per their understanding.
13. Spy competitors – Majority of businesses are advertised on Facebook. It helps companies to look at competitors, their methodology and make changes to present way of marketing if required.

How are Cost-Per-Click (CPC) and Pay-Per-Click Different

The ones in the digital marketing world might have often heard acronyms such as PPC and CPC. Have you ever wondered what they do and how they are different from each other? Well, PPC stands for Pay-Per-Click and CPC stands for Cost-Per-Click. They sound similar. New comers to the digital world often get confused between the two and start believing that they are the same. However, they cannot be synonymously used as they differ in their work.

PPC is an advertising channel. It is used to attract visitors on your website. It allows businesses to bid on keywords. Once the website starts to get more traffic, it posts advertisements on the website. Further, the advertiser pays the website owner for each click. One of the most commonly used platform for PPC is the search engine. The customers enter keywords relevant to their search, meanwhile advertisements appear alongside the page. The main aim is to bring in more and more visitors in order to increase the number of clicks and get paid handsomely.

CPC is a metric that is dependent on various factors such as competition for the keyword and fluctuations in search volume. In other words, it is a data point that shows the rating of online advertisements. Each time a customer clicks a particular advertisement, the website earns a certain amount. An internet marketing agency aims at producing lowest possible CPC. It is calculated on the basis of bid amounts, relevance of content, quality of website, and history of AdWords performance.

Any firm needing Internet marketing service use PPC and CPC. Digital advertising has become prominently accepted in the world wide web. Not only does it reach out to a larger audience, but also allows direct communication with customers. PPC is common with social media whereas, CPC is majorly done by search engines. PPC services in Mumbai are offered by any agency dealing with digital marketing, online content creation and SEO writing. It has now become the basis for website design and development.

PPC experts can help you create a strategy to stay ahead in competition. It helps your website to get better rankings and stay on the top on search engines. This is an indirect way of attracting more visitors, thus increasing traffic. PPC advertising has become an integral part of an online marketing campaign. It communicates with people across geographical boundaries. Not only is it cost-effective but also promises high returns.

CPC has two components. One is the bid and the second is its actual price. The bid amount is the money you are willing to pay if a visitor clicks on the advertisement. The actual amount is something you need to pay for the advertisement being auctioned. Although the ultimate goal of PPC as well as CPC is to increase traffic and get more customers, the way it is done is different.

Some websites also opt for SEO friendly content. Internet marketing is something which is being used by all industries at large.

Right from real estate firms to hospitals, shopping brands to small/ medium scale businesses, manufacturing firms to ecommerce industry all use websites to communicate with internal as well external clients. This not only helps them retain existing customers, but attracts prospective customers too. 

Why Having A Blog Is A Must In SEO

A blog can do miracles to your business! During their busy browsing sessions, users may not have the time to even skim through the hoards of advertisements and banners placed online. But they may spare a minute and settle to read an intriguing brief blog on or off your website and be informed. You can discuss out-of-the-box features of your products and services in the blogs and evoke their interests in your business. While playing with your keywords smartly, you can get good Search Engine Results Page (SERP). You can use Google’s Keyword Planner and select the best keywords. It is actually possible to choose the keywords that will provide you good SEO results. There are SEO companies in India that will guide you to get good SEO results for your businesses.

Many shrewd entrepreneurs are revamping their website and including excellent blogs to highlight their business. This is basically targeting the readers, highlighting the product and its scope. You can contact an internet marketing agency and discuss the importance of generating blogs and consider the cost of developing blogs for your businesses.

Have a peek at your competitor's blogs
Your competitors may already have a fully functional bright website with great blogs for the users to read. This provides him with the benefits of getting visibility from websites and also draw the attention of the blog readers to their products and services. You have not revamped your website or included good blogs. The reason why you are lagging behind. Have a peek at your competitor's blogs and plan better blogs for your businesses. This can win over visitors and entice them to read your blog and develop an interest in your product.

Include unique, new content
Remember to furnish fresh content; search engines pull new content included in your blog. If you have not included new content, then other sites will get better search results and rank higher than yours. So, turn wise.

Play with keywords
You can easily play with keywords and get found by the search engine. Whenever the users are searching for the particular keyword, they will find your blogs at the top of the search results and they will be introduced to your business. But do not plan keyword stuffing as you may be penalized by Google. Play well with the keywords and become visible to all kinds of users. For example, users may search for ‘flats in Seattle’ and if you include the same keywords in your blogs, you will be visible to them. Repeat your keywords moderately and get easily found online.

Now there are SEO companies in India that will help you understand how strategies such as keyword insertion can improve your SEO results.

Generate backlinks
You can include the links of your business in the blogs and get backlinks easily. Employ famous bloggers to develop blogs for your business and get plenty of backlinks to your website. You can discuss on the importance of generating backlinks with internet marketing agency and introduce blogs for your businesses.

Featuring blogs
Even when your site is not ranking in the top positions, snippets of the blog get featured, offering you high visibility. The featured information and the image capture the attention of the users and offer your products and services high visibility.

Featuring blogs on special attributes of businesses is a great way to create awareness on it. You can discuss the special features of businesses. If your blogs are shared then it will be higher in search rankings. For developing the interests of the visitors, entice them with good images and videos embedded in your blogs. Connect your blogs to social media accounts, it will be easily indexed by the search engines. Moreover, social media followers will easily find your blogs and become aware of your businesses.
So, ensure that you have posted plenty of intriguing blogs online to develop the interests of your target audience and shoot up the search engine rankings.  With some assistance from SEO companies in India, you can manage all that and more success in your businesses.

Choosing the relevant keywords for your Business

Keywords act as a base for Search Engine Optimization as it is through keywords a website’s visibility is determined on Search Engines. Since keywords play an important role in SEO, selection of right keywords that match the thought process of a user online is also equally important. To find the right set of keywords, several tools are available online which provide a detailed report on how a keyword is performing and are competitors using the same keyword that gives businesses an idea on which keywords they should target. Moreover, keywords can be classified in various categories based on the product or service and thus the tools available online as well as the categories of keywords must be known not only by SEO experts but also businesses when they hire SEO Services in Mumbai.

The basic fundamental of Search Engine Optimization is to increase visibility of a website by targeting the frequently used keywords on Search Engines for particular products or services. SEO experts identify the probable search terms users may have in mind and determine certain keywords that may or may not be applicable to the business which in turn can harm the online visibility of a website.

Selecting the right keyword forms a base for SEO and therefore to determine the right set of keywords can be a challenging task for many business owners as well as many SEO companies in Mumbai, India and other regions in the subcontinent. A keyword acts as a link between the user and the website which helps in discovering the required business online to generate a sales prospect. Using the right keywords makes it easier for the user to locate the business and there are several tools available that can provide a helping hand in the keyword research process. Further we discuss few of these tools.

Google keyword planner

Google keyword planner is an effective tool to find keywords that are similar to the business profile. When a search query is typed, long tail keywords are provided that give several options to business owners to select an appropriate keyword. Google keyword planner gives a holistic view about trending keywords as well as keywords which are widely used by competitors. As Google keyword planner is free and easy to use, it is a suitable option for keyword research process.

SpyFu

Before selecting a keyword, business owners need to keep a track on keywords which are used by competitors. SpyFu is a tool which gives information about competitor’s campaigns, paid and organic search and a lot more. Results that appear on SpyFu are divided into several categories such as Overview, Competition, Shared Keywords, Top Keywords, AdWords history, Ranking history etc.

Keyword Spy

Similar to SpyFu, Keyword Spy is another tool to find out which keywords will be ideal for a business. Keyword Spy provides real time analysis of keywords which gives an overview on how a website is ranking based on the keyword. Moreover, Keyword Spy serves adequate information on how many searches a keyword receives in a month including the average cost-per-click.

SEMrush

SEMrush is one of the well-known tools for keyword research. Being a popular tool in the market, SEO experts use its features to track keyword performance of competitors. SEMrush helps in finding keywords which are suitable and relevant to the business profile and industry. For any keyword, SEMrush provides information regarding the keyword’s organic search, paid search, CPC distribution, trend etc.

Diverse set of keywords

Monitoring keywords of competitors is one method of providing a better SEO service. However, it is also important to identify different types of keywords that can help marketers select keywords that are relevant to their business. Listed below are different types of keywords that marketers and SEO experts can use to formulate an effective SEO strategy.

Market and customer defining keywords

Phrases and words typed by the user while searching online, when used to formulate keywords are called customer defining keywords. When customers search for a specific product or service, the words used therein fall under market defining keywords and when customers type a search phrase that provides some information about themselves, then those words are known as customer defining keywords. While selecting a keyword, SEO experts must categorise keywords into market and customer defining keywords.

Product and vertical keywords

Keywords used to describe a particular product in a number of different ways are known as Product keywords and keywords surrounding the main product idea are known as vertical keywords. Categorising keywords on the basis of product and vertical keywords help SEO experts to capture different set of audiences depending on the preferred keyword type.

Geotargeted keywords

The main focus of SEO is to target local audiences as a significant number of enquiries come from local audiences. Geotargeted keywords make a website visible to those users who are located within the business area. 

Industry keywords

Keywords that are linked to the industry make an important set of keywords as such keywords direct the user to the main company website. Industry keywords searched by other organisations, industry experts or leaders make it important for the SEO experts to identify such keywords and classify them according to industry standards.

Selecting appropriate keywords for a business website can be tricky due to ongoing competition to acquire top ranking keywords. To select keywords, more than selecting top ranking keywords it is essential to connect with the mind of the user and identify the most probable search phrases and incorporate them into keywords. This ensures enhanced website visibility which in turn benefits the company as a whole and optimises the efforts put in by SEO experts.

Significance of Google Analytics

Google Analytics is a well-known tool to analyse visitor behaviour on a website and make required changes to a website to ensure the visitor stays for a longer duration on the website. To apply a Digital Marketing strategy, it is essential find an SEO Agency in Mumbai which helps you understand certain key terms of Google Analytics that help in identifying what is required by a viewer in order to generate conversions. Therefore, by knowing how beneficial Google Analytics can be, marketers before applying a digital marketing strategy should understand the workings of Google Analytics as it becomes easier to help their Digital Marketing partner in applying different strategies in order to increase brand awareness in the online marketing world.

Digital Marketing has enforced businesses to take their product or service online through various digital marketing mediums such as websites, blogs, social media and search engine optimization (SEO). These mediums work when several strategies are applied to target the right set of customers and by analysing consumer behaviour.

 

When companies create a website, the main focus is to attract visitors and create a need to purchase the product or service offered. This requires a thorough assessment of a website to identify the key areas which need improvement and this is where Google Analytics comes in. Google analytics is one of the most used technique to analyse a website. Research has revealed that 55% of the most well-known websites use Google Analytics to monitor user behaviour. 

 

Identifying key terms in Google Analytics

When business owners decide to advertise their services online, the main question that can arise is how to monitor the success rate of all the Digital Marketing techniques applied. Google Analytics is where business owners get answers to all the queries related to the strategies applied such as the performance of campaigns conducted to the content that has attracted the most number of visitors to the website.

 

As Google Analytics is a wide domain providing vast information about the performance of the website, it is essential to understand certain key terms involved in it. This will help business owners modify their website marketing strategies and help SEO service providers in Bromsgrove, Redditch, Worcestershire and other service providers in U.K to increase the ranking in Search Results by modifying certain areas of the website. Every marketer who wants to adopt Digital Marketing as a marketing strategy needs to be aware of certain key terms regarding Google Analytics, such as –

 

Pageview

When a page is viewed through a Google Analytics tracking code, it is considered as a pageview. Each time the Google tracking code is implemented, a pageview is recorded, which includes clicking on the back button, refreshing a page and opening the page in a new browser.

 

Session and Page / Session

A page session is the number of pages visited per session. It takes into account the number of pages a visitor views each time they visit the website. It calculates the total time of all the activities conducted by the user on the website. A normal Google time frame to calculate the activities performed by the visitor is 30 minutes however, this time frame can be modified as per convenience. The amount of time spent on the website by the user indicates the quality of the content that keeps them engaged on the website. 

 

 

Bounce and Bounce Rate

 

When a visitor views a website and leaves the website only after visiting the landing page, it is considered to be a ‘bounce’. ‘Bounce rate’ is the percentage of the visitors who left the website after viewing just the landing page. A low bounce rate indicates that visitors are viewing more than one page on a website and is staying on the website for a longer period of time.

 

 

UMV

UMV also known as Unique Monthly Views is the number of individual users visiting the website. It is a parameter for bloggers or advertisers to sell their work to another business as it is an indicator of growth on a month to month basis.

 

 

Traffic

It is essential to monitor the traffic that is directed to the website by analysing those websites which bring in more traffic to the main website. There are three main types of traffic; direct, organic and referral. A website URL which is directly entered on the browser by a visitor to view the website is known as Direct traffic. When a user searches for a website on Google and clicks on the search result and visits the website, it is known as Organic traffic and when a user visits a website through other mediums such as an advertisement, it is known as Referral traffic.

 

 

How to optimally utilize Google Analytics

 

Define specific objectives

In order to make maximum use of Google Analytics it is essential to set pre-defined objectives to measure accurate performance of the website. Setting objectives will help identify the success rate of the applied strategy and derive traffic from various Digital Marketing sources such as online advertising, Social Media etc.

 

Customized Audience Views

Google Analytics provides an option to apply various inbuilt settings for audience views as per convenience. It is preferable not to change the default view of ‘All website data’. Instead it is better to create new views with the given settings to analyse visitor behaviour on a website.

 

Micro and Macro Conversions

To generate conversions, content marketing is the key to create brand awareness. Conversions are not just related to sales but it can be broken down into micro and macro conversions. Micro conversion is an ongoing path to transform into a macro conversion (sale).  For instance, if a viewer subscribes to a regular blog update, it is considered as a micro conversion in the world of Digital Marketing.

 

Monitor Bounce Rate

It is important to analyse the amount of time a visitor spends on a website to lower bounce rate. If the bounce rate is high, certain factors of the website such as content, keywords or its design have to be modified so as to keep the visitor engaged on the website. On the contrary, if the bounce rate is low, identify the areas due to which the user is engaged on the website and optimize those key areas to generate more traffic.

 

Monitor Exit Rate

With bounce rate, it is essential to monitor exit rate as it informs which specific visitor left the website. If a webpage is receiving a high exit rate, it is important to make changes and modify the webpage to facilitate viewer engagement on the website.

 

Analyse page sessions

There is a probability that because Google Analytics provides percentage data for page sessions, people overlook this data as it may be perceived of being less significant. However, to carefully analyse page sessions it is essential to divide the page session results into categories like traffic source, state, city, country etc. to gather the required information.

 

Identify the most important keywords

Google Analytics provides Top Keywords report which is considered as the most important tool for website analysis. It gives an overview of which keyword was responsible to bring in visitors to the website.

 

Google Analytics is that tool which can be used to its maximum potential by monitoring user behaviour that helps in initiating a lead by making certain changes to the website. eTrack Media is an SEO Company in Mumbai, India which helps in identifying certain key areas in Analytics, So marketing a product online will be an easier task as day to day analysis on consumer behaviour will cater to the need of the buyer and in time generate return on investment.