The
ones in the digital marketing world might have often heard acronyms such as PPC
and CPC. Have you ever wondered what they do and how they are different from
each other? Well, PPC stands for Pay-Per-Click and CPC stands for
Cost-Per-Click. They sound similar. New comers to the digital world often get
confused between the two and start believing that they are the same. However,
they cannot be synonymously used as they differ in their work.
PPC
is an advertising channel. It is used to attract visitors on your website. It
allows businesses to bid on keywords. Once the website starts to get more
traffic, it posts advertisements on the website. Further, the advertiser pays
the website owner for each click. One of the most commonly used platform for
PPC is the search engine. The customers enter keywords relevant to their
search, meanwhile advertisements appear alongside the page. The main aim is to
bring in more and more visitors in order to increase the number of clicks and
get paid handsomely.
CPC
is a metric that is dependent on various factors such as competition for the
keyword and fluctuations in search volume. In other words, it is a data point
that shows the rating of online advertisements. Each time a customer clicks a
particular advertisement, the website earns a certain amount. An internet marketing agency aims at
producing lowest possible CPC. It is calculated on the basis of bid amounts,
relevance of content, quality of website, and history of AdWords performance.
Any
firm needing Internet marketing service use PPC and CPC. Digital advertising
has become prominently accepted in the world wide web. Not only does it reach
out to a larger audience, but also allows direct communication with customers.
PPC is common with social media whereas, CPC is majorly done by search engines.
PPC services in Mumbai are offered
by any agency dealing with digital marketing, online content creation and SEO
writing. It has now become the basis for website design and development.
PPC experts can help you create a strategy to stay ahead in
competition. It helps your website to get better rankings and stay on the top
on search engines. This is an indirect way of attracting more visitors, thus
increasing traffic. PPC advertising has become an integral part of an online
marketing campaign. It communicates with people across geographical boundaries.
Not only is it cost-effective but also promises high returns.
CPC has two components. One is the bid and the second is its
actual price. The bid amount is the money you are willing to pay if a visitor
clicks on the advertisement. The actual amount is something you need to pay for
the advertisement being auctioned. Although the ultimate goal of PPC as well as
CPC is to increase traffic and get more customers, the way it is done is
different.
Some websites also opt for SEO friendly content. Internet
marketing is something which is being used by all industries at large.
Right
from real estate firms to hospitals, shopping brands to small/ medium scale
businesses, manufacturing firms to ecommerce industry all use websites to
communicate with internal as well external clients. This not only helps them
retain existing customers, but attracts prospective customers too. 