With the Internet penetration in India increasing at a rapid
pace, small and medium-sized businesses, particularly based in Tier-1 and
Tier-2 cities, need to capitalise on this trend. To take advantage of this
growing digital ecosystem, firms in Mumbai and other major cities need to boost
their visibility on the leading search engines whilst also having a credible
presence on the social media front to regularly engage with their current and potential
customers.
Whilst the key decision makers of businesses in metro
cities, including Mumbai, are quite sceptical about the ROI generating
potential of SEO campaigns and social media marketing activities, they are
losing out on valuable leads and potential customers, to your immediate
competitors. Besides, your target prospects would rather trust a brand or a
company that wins top rankings on reputable search engines. On the contrary, if
you don’t show up in the early rankings, people are quite doubtful about your
business.
Another important aspect of online marketing and organic
search rankings is that the campaigns can be effectively tracked and monitored
in a highly transparent manner whilst experiencing real savings in cost and a
high ROI. On the contrary, marketing costs for traditional media are extremely
high and they come with enormous overheads and commissions.
Nevertheless, the campaign monitoring aspect highly depends
on the online marketing firm you are partnering with. There are several
agencies that choose a one-size-fits-all approach for all their clients. And,
with online marketing, this hardly works for your business. Others complicate
things by being non-transparent and putting a lot of jargon in their assessment
reports. As a small and medium-sized business in Mumbai having little knowledge
about online marketing, SEO, and SMM, you need to partner with an approachable
and results-oriented SEO Company in Mumbai that truly understands your business, your completive landscape and
offers responsive, bespoke services to suit your marketing objectives.
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