Mobile SEO Best Practices

As per a study conducted by the Mobile Marketing Association, in five years’ time there will be a massive mobile marketing boom. The mobile marketing ecosystem is set to increase at an annual rate of approximately 50%. The number of global smartphone users is increasing year on year and is set to reach 6 billion by or before 2020. The study conducted by MMB not only demonstrates that mobile marketing is a promising financial spur and job creator, but also sends a dominant message to organizations, small businesses and entrepreneurs in the online world that now is the time to develop a solid mobile SEO strategy to capture the future profits. While mobile SEO shares several similarities with the prevailing SEO strategies for desktop browsers, below are some specific tips that will give you an upper hand in the competition related to mobile SEO. How to make your Website more mobile friendly? As per research in 2013, there were around 1.4 billion smartphone users, which works out to 1 in 7 people worldwide. This statistic proves the need for websites to be more SEO friendly. Make the website responsive: A responsive website detects the mobile device and accordingly adjusts its layout. This is a one size fits all strategy that lets you successfully capture your mobile users. Allow dynamic serving: If you aren’t a computer savvy individual then this is a slightly more complex strategy with possible technical challenges. With this set up, the server spots the device and, based on the type of device the visitor is using, loads the correct content onto that URL. Ensure to have a mobile URL: Make sure you create a sub domain for your mobile users. This redirects mobile users to the mobile website and desktop users to the desktop website. Optimizing the Content Like several types of internet marketing campaigns, optimizing the content plays a crucial role in helping search engine spiders assess the relevancy of your content in any given search. While you certainly need keywords and keyword phrases in optimizing the content, it’s vital to remember that mobile device screens are dramatically smaller than regular computer or laptop screens. As the keypads are so small, search terms are likely going to be shorter too. Select keywords that are mobile user specific and check the length of your content to optimize your mobile user’s experience of your website. Endorsing Business with Mobile Ads Mobile ads are known to convert at a relatively high rate. New research carried out across a variety of industries and business types illustrate that, on average, 86% of the clicks on mobile search ads are incremental. Another study reveals that 59% of people find mobile ads useful. In fact, when doing a mobile search, 50% of purchase related conversions happen in either an hour or less. Today, SEO services in Mumbai include mobile SEO as well as the demand for it is increasing and the mobile market has several opportunities for growth and development. Also, one gets a mobile SEO package when one hires a SEO company in Mumbai.