When topics of a variety of genres have to be discussed with an intention of implanting a thought provoking idea in the mind of a reader, a blog helps to initiate that thought process in an informal manner. A blog is a very resourceful medium to gain organic traffic and incorporate long tail keywords. When a user searches for a product or service, the search phrase includes one or two words which can be included in the blog post that brings in more organic traffic without having to incur the costs for pay per click.
SEO Service providers in Bromsgrove, Worcestershire, Redditch and other cities in U.K focus on blogs to increase the rate of conversions without undertaking additional expenses. A blog is a convenient medium to provide maximum information and customer support. Moreover, a company can use another company’s blogging information which in turn can spread the brand value for a particular product or service.
What makes blogging an essential component of SEO?
It takes extensive effort to run a successful blog. A blog needs to set a trend amongst the viewers which will motivate them to return to the blog for additional information thereby establishing a brand recall in the mind of the customer. All blogs do not succeed as intended and therefore is deleted within a short span of time as the blogs do not cater to the needs of the customer and fail to communicate the exact business idea. As a blog can help SEO optimize a website significantly, the key areas where a blog can help SEO are given as follows,
Personal domain and hosting
To manage a blog, a personalized domain and hosting is required as a free blog does not help SEO service providers to increase rankings. A personalized domain and hosting gives Google the message that the website is legitimate and dependable.
Suitable backlinks
When one website link redirects the user to the main company website it is known as a backlink. A backlink if taken from appropriate domain names such as .edu, .gov and the likes, increases the chances to gain higher rankings on search results. Links taken from cheap websites have the risk of facing a ban from Google which may result in several negative consequences for the website. To ensure the link is useful, anchor text plays an important role as the words used in the link is related to the targeted keyword.
Blogging improves website traffic
To promote a brand, blogging helps generate traffic to the website which in turn facilitates in propagating the creativity and uniqueness of the brand. A blog can serve as a link between Social Media and the main website since trending topics on the blog can be shared on Social Media to reach a wide range of customers within a short span of time.
Interesting Blog Headlines
An interesting headline invariably invites more customers to view any type of blog content. Using a headline that is in line with the keyword helps boost the search result rankings and generate more traffic to the website.
How to optimize Blog content?
Give importance to Long tail keywords
A blog post must incorporate one or two keywords that are usually termed as long tail keywords. These keywords are related to the search phrase that a user will type while searching for a product or service and therefore it becomes essential to analyse which keywords should be focused on while writing a blog post. Using long tail keywords is beneficial for bringing relevant traffic as the search query is similar to the keywords that generally attract the desired target audience.
Include keywords in other posts
To increase rankings on search results, it is important to include keywords in specific parts of the posts such as the headline, headers, body content, URL and meta description which prove to be helpful for SEO service providers to implement their optimization activities.
Optimize Meta Description
Meta description is a text included in the Search Engine Result Pages (SERP’s) that informs the reader about the link within the text. As the description gives an overall idea to the reader regarding the link, it helps the reader understand whether the information posted is relevant to the search needs or not. Moreover, including long tail keywords in Meta description also improve the rankings on Search results.
Enable a mobile friendly blog
A blog content which is not mobile friendly will not provide the desired rankings after implementing SEO strategies. Google has always laid special emphasis on how people are viewing search results on their mobile phones more than on computers which makes it necessary to ensure that the blog content is mobile friendly in order to enhance the reader experience.
Author Bio:
Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO Company in UK that provides the best search optimisation services, web design and development services and social media management services to full-service marketing firms as well as end clients.
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