Why is it so important for your business to be on Google First Page?

‘If it is not found on the first page of Google, it doesn’t exist and my search ends there’, this is how most internet users who carry out a Google Search think.  Getting listed on the first page of Google when people type in a word or phrase relevant to your business has become an integral component determining a website’s success. Some studies also suggest that consumers prefer rephrasing their keywords rather than clicking on the second page of Google.

As the internet outdoes all other sources, by its ability to influence consumer-decision making and deliver a consistent message across a spectrum of channels, maintaining a high ranking on search engines is the key to thriving in the fiercely competitive online market.

According to a report from Fleishman-Hillard, 89% of consumers use search engines such as Google and Bing to research products and services before making a purchase, highlighting the importance of Search Engine Optimisation. Search Engine Optimisation is an art and science of improving and promoting a website to rank higher in the search engine results based on accurate keyword data. From an additional advertising tool to an absolute necessity, Search Engine Optimisation lies at the heart of internet marketing. A well-designed website would be inconsequential if it is not readily visible on the search engines.

The following statistics would reinforce the importance of higher ranking on the search engines:

91.5% of people click on the first page search engines results, whereas the probability of consumers clicking a second page result is as low as 4.8%. (via Chitika).

32.5% average traffic is received by the first position on Google search results. (via Chitika).

17.6% average traffic is received by the second position on Google search results. (via Chitika).

11.4% average traffic is received by the third position on Google search results. (via Chitika).

8.1% average traffic is received by the fourth position on Google search results. (via Chitika).

6.1% average traffic is received by the fifth position on Google search results. (via Chitika).

70% of users click on the organic links whilst ignoring the paid one. (via Search Engine Journal)

All these findings make one thing clear- SEO is the need of the hour and hiring the best SEO company is a wise investment. With search engine optimisation, you can improve your website’s visibility on search engines, generate leads and drive in sales.  In addition to generating revenue, first page search engine ranking also determines the credibility of your business and instills a sense of trust in your business in consumers’ minds.

Understanding Search Engines for More Effective SEO

 Thanks to a team comprising highly skilled search engine and social mediamarketing experts, eTrack Media effectively coordinates and partners with its clients, right from initial planning to post-implementation monitoring, to increase visitor traffic to your website and procure higher rankings on the search engines by using white-hat ethical methods.

 

‘If you want to bury a dead-body, bury it on Google’s second page’, goes a popular saying.  The saying explains in itself why it is so important to have a higher ranking on search engines, especially Google.  In an environment where internet competition is fierce and where millions of websites similar to yours are thriving for consumers’ attention, SEO becomes extremely important.

SEO also known as Search Engine Optimisation is the art and science of structuring a webpage so that it is found, read and indexed effectively by search engines. The entire purpose of having a website is to have a flow of potential visitors. SEO may not be the only factor that drives tons of traffic to your website, but it is surely the most critical and can be the most effective one.

In order to make your website ‘noticeable’ in search engines, you should have some basic ideas about the functioning of search engines. Search engines aren’t human and hence view websites differently as compared to humans. They make use of software called ‘crawlers’ or ‘spiders’ that scan all the web pages individually and follow hyperlinks while passing through duplicate and spam filters.

One of the easiest and best ways to get your site found and thoroughly indexed is to provide a site map on your website. After the web pages are crawled, search engines index the content on those pages and store them in their vast database for easy retrieval.Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to a particular keyword. When a search request comes in, the search engine looks for the search term in its database of indexed pages.

However there are innumerable web pages with the same term as the user searches which makes it imperative for the search engines to ‘rank’ the stored pages in order of its importance. Google uses Page Rank to determine the importance of the stored web pages. Search engines rank a particular page on the basis of many factors including relevancy, links, content, meta tags etc.

Understanding crawling, indexing and ranking plays an important role in effective SEO implementation as putting efforts in optimising your site would be futile if search engines were not able to see/read it. Creating a SEO-friendly website that is easier to crawl and index by search engines is an assured way of staying ahead your competitors with enhanced search engine ranking.