6 Tips to hire the right SEO Company

Irrespective of the growth chart of your company, its web presence and social media footprint critically determine its financial results. Social media marketing controls a part of social footprint, which offers the brand visibility that helps the organization establish a brand identity. The goals related to social marketing are supported by search engine optimization (SEO), which relates to the possibility that search engine robots anticipate the content of a website to be sufficiently useful to place it on top in search results. Partnering with a SEO company in Mumbai could be the step forward to implement an SEO marketing strategy. However, it’s not an easy task hiring an appropriate SEO partner as it’s a matter of knowing the requirement of your company and and assessing an organization using the appropriate criteria. Here are 6 tips that would help you hire the appropriate SEO company for your business needs.

6 Tips to Hire an Appropriate SEO Company

Know your Company’s SEO Needs

There are several task than an established SEO firm can accomplish, such as link building and removal, SEO audit, etc. So, it’s vital to recognize the precise services an SEO firm can provide to meet your business requirements. For instance, you could seek SEO services to enhance website traffic for increasing sales leads by some percentage.

Link Building Strategy

Link building is a key factor as far as page ranking is concerned.  It’s also directly linked with your website’s reputation and your ranking. When working with any SEO company, it’s vital to take some time to understand the linking strategy they’d use. A good and reputed SEO company would surely understand the significance placed on one way and reciprocal linking by search engines. It means that the SEO company would do an advanced evaluation of your site’s linking structure and enhance it.

Get to Know the SEO Firm’s Previous Projects  

A creative approach and tactical plan are two basic things for getting good SEO results. When you know about the previous projects of the firm, you also come to know the hurdles that the firm was made to cross and whether they passed it successfully. You can also learn about the degree of the firm’s creativity in addressing the risks for a specific project. Getting to know about some previous projects will also make you learn about the the lack of effective planning, deficit of skilled personnel, etc. if any, which will help you recognize the firm’s successes and failures.

Cost

You’d want to work with a SEO firm whose services you can afford. For that the company’s service you hire must be competitively priced. It’s always good to compare the value of various SEO services with the price you’d pay to know whether they are worth the cost. Hiring the right SEO firm whose services fit in your budget is important to the success of your online business.

Know the SEO Company’s Plan of Action

To know whether a particular SEO firm will fulfill your business needs, narrow down the search by request proposals from companies with the required skill set. In recent years the field of SEO is broadening swiftly, so when screening the proposals, you would probably get wide range of approaches accomplishing your SEO objectives. Depending on how many and appropriate proposals you get, you can decide upon their plan of action and know whether the company might be appropriate for your SEO needs.

Customer Service

You would want to work with a SEO company that would offer you the best customer service. It means the company would be willing to listen to you and communicate with you in a way you would understand. The right SEO company would ensure that you get the expert advice you require within reasonable parameters.

eTrack Media is a leading internet marketing agency in India offering a suite of digital marketing services including website design, development, SEO, SMM, lead generation, PPC, etc. to a variety of clientele in India. With skilled and experienced professionals on board along with a long term vision,the company aims to be a market dominant in few years time and be a one stop solution for all digital marketing needs of corporate and individuals.

How to write PPC Ads that brings conversions?

In today’s digital marketing world, you can easily notice that majority of the Search Engine Marketing Copywriters or web content writers seldom get their PPC ads correct. The reason behind this is they don’t give the required time and understanding that’s needed for the process of creating such ads. Most SEM writers opine that PPC ads never have click through rates anyway. Many experts feel that this is not true after all there’s nothing wrong with pushing the figure as far as it can go.
Any SEO company in Mumbai running PPC ads for their clients needs to achieve the following:
PPC AD must attract viewers: As lots of SEO and SEM ads run on the web pages, the PPC ad firstly needs to grab the attention of the viewers enough to read it to the end. This can be best done with a headline that associates with the keyword.

The AD must achieve a high click through rate, however, only among its target audience: The PPC ad requires soliciting several clicks, however, only from relevant leads. Or else, the advertiser pays for clicks that won’t convert, and are in essence, absolutely useless.

Visitors on the landing page of the site must be converted by the PPC ad: In order to achieve this, the PPC as must be entirely relevant and truthful with its promise from start to finish.

Some Factors to keep in mind while writing for PPC Ads 

Ensure to Keep the Product/Service’s USP in the PPC ad: 

The USP or the Unique Selling Point is the main differentiator between your product/service and that of your competitors, which specifically tells the visitor as to why he/she should buy from you.

Product/Service’s key benefit:

 Look at what is the primary benefit that the visitor will be looking to get from the product or service that’s being sold and put that message across.

Refrain from using the Company’s name in the main AD:

 There will be a place for the company’s URL under the PPC ad. So, it is better not to use the name of the company in the main ad considering the limited space allotted for write up.

Keyword Phrase:

 Keywords are very important part of any SEO services in India and thus you must not only include them especially that are used by the searcher but you must also get into his/her shoes and try to understand precisely what the individual entering the particular keyword phrase could be looking for.  This will help you a great deal in connecting with the visitor.

Incorporate a Call to Action: 

As the phrase ‘call to action’ suggests, it is typically a hook that will work as a temptation to click on the URL and visit the website. This could include a free offer, a money back scheme, a sale or even something less dramatic such as the USP put in an exciting way in case there’s no space for announcements.

It’s quite possible that as a PPC marketer, your focus might be more on brand awareness than purchases. However, it’s critical to contemplate the brand awareness metrics that are crucial to your campaign.

Top SEO trends that are building the industry in 2017

Knowing the way search engines perform and change along with time is one of the better ways to dominate the web industry. Today, the world of SEO is transforming at an alarming speed and if you’re not ready to match these changes then it becomes extremely risky for any business to survive in the current ever competitive marketing industry. As mentioned earlier, SEO is ever evolving at lightning speed. We are 5 months in 2017, and it’s high time to evaluate the digital marketing landscape for the current year.

The year 2016 has seen several developments in SEO and several of the noticeable trends of last year would continue and grow in 2017 as well. As the algorithm updates by Google continuously keep entrepreneurs on their toes, many other trends are expected to shape up in 2017 which will keep any internet marketing agency in India on its toes.

Top SEO Trends to Take Shape in 2017

A Comeback for Organic SEO

Currently SEO strategies are given less priority as paid marketing is taking a slight lead. One can expect this to change with advanced SEO strategies set for a comeback in the current year. Many businesses are analysing their budgets closely seeing the returns and thus one can expect effective SEO plans to come sooner for good results.

Virtual Assistance with SEO Help  

For each platform including Cortana, Siri, and Google Assistant, virtual assistants have been launched and one can easily expect a personalized response for each query through voice medium. Smartphones will play an important role in this blend, wherein virtual assistants could draw ideal answers to the questions with the aid of advanced SEO.

Cross Channel Marketing

Multi-channel and cross-channel marketing might sound similar, however in reality, they are extremely different. The former just means creating a presence on more than a single platform, whereas the latter refers to the many channels you use to market your brand in an integrated way. By no means is multi-channel marketing a wonder. On the other hand cross channel marketing can be termed as its extension. This type of marketing aims in creating a reliable brand presence across several channels that lets users move flawlessly between platforms and devices for making a purchase.

Enhanced growth of Mobile 

Over the past few years SEO has been reshaped due to tremendous mobile accessibility. The searches on mobile have been growing at a swift pace and aren’t depicting any signs of slowing down in future.  The traffic on desktops has been slowing down and now moving towards mobile devices, and even the studies show that several websites are already getting most of their traffic from mobiles.

Voice Search – The Next Big Thing

For any SEO agency in Mumbai, voice search is the big thing. For a few years now, the tech industry has witnessed voice search being an ongoing project. Today, it has become one of the quickest growing search options; so, a trend to been seen in 2017.

No doubt, 2017 has turned out to be a big year for SEO strategies, and with users increasingly getting connected with the content they follow or use, it’s important for SEO companies to take these upcoming trends into account.

What are YouTube Bumper ads and how to use them?

In today’s digital marketing era, video consumption is constantly evolving and YouTube is watching it cautiously. With the trend now shifting more towards viewing mobile videos, YouTube recently came up with their mobile friendly ‘Bumper Ads’ as well as updates to the YouTube mobile app home page. These new bumper ads are nothing but video formats running for six seconds available through YouTube and sold on a CPM basis. The ads are quite short and cannot be skipped and are primarily aimed towards enhancing the frequency and incremental reach. These ads have now become a part of the marketing services provided by the online marketing agency in Mumbai.

Google opine that this format is perfect in a mobile environment wherein users these days look for content in a short form. However, there are certain things to consider when it comes to the video formats of these sizes.

The Target Audience: Demographics do affect the behaviour of video viewing. A recent survey stated that, 10 seconds was believed to be the perfect mobile ad length for Millennials, whereas people aged 35 to 55 years favoured length spots for 30 seconds. These snippet ads would be worth testing as these would work just fine for a younger audience.

Brand Favourable: According to research, short video formats are good for bigger and well established brands, where messaging can be more restricted. These ads are much better for smaller businesses and they should look to run them along with other types of digital advertising for additional support like longer pre-roll video ads.

Ad Setting: On native advertising platforms, where tips, storytelling and building an emotional connect with your customers is a vital part and aim of the content, longer videos are known to be quite effective. Brands need to remember this and stay away from re-purposing the Bumper video content on native advertising channels.

Integration: Similar to any digital channel, an integrated strategy on several channels is the key factor. Testing these short videos along with other channels and formats for intent, thought and awareness will be very important.

For any SEO company in Mumbai and for various digital marketers and brands, it’s imperative to create an engaging mobile experience. Today, where technology has overpowered the other aspects of life including video viewing habits, a recent study suggests that 90% of people use a smart-phone or tablet while viewing TV. The same study also stated that out of that roughly 50% of users opined that they preferred their mobile devices primarily for watching an online video.  These behavioural changes of internet users needs to be considered by YouTube and other brands as they need to accommodate these changes quickly. On the other hand brands need to assimilate a video strategy in their marketing plans. Important considerations would involve knowing the customer’s unique requirements, engaging content, creative length, etc.

The importance of Blogging in SEO

When topics of a variety of genres have to be discussed with an intention of implanting a thought provoking idea in the mind of a reader, a blog helps to initiate that thought process in an informal manner. A blog is a very resourceful medium to gain organic traffic and incorporate long tail keywords. When a user searches for a product or service, the search phrase includes one or two words which can be included in the blog post that brings in more organic traffic without having to incur the costs for pay per click.

SEO Service providers in Bromsgrove, Worcestershire, Redditch and other cities in U.K focus on blogs to increase the rate of conversions without undertaking additional expenses. A blog is a convenient medium to provide maximum information and customer support. Moreover, a company can use another company’s blogging information which in turn can spread the brand value for a particular product or service.

What makes blogging an essential component of SEO?

It takes extensive effort to run a successful blog. A blog needs to set a trend amongst the viewers which will motivate them to return to the blog for additional information thereby establishing a brand recall in the mind of the customer. All blogs do not succeed as intended and therefore is deleted within a short span of time as the blogs do not cater to the needs of the customer and fail to communicate the exact business idea. As a blog can help SEO optimize a website significantly, the key areas where a blog can help SEO are given as follows,

Personal domain and hosting

To manage a blog, a personalized domain and hosting is required as a free blog does not help SEO service providers to increase rankings. A personalized domain and hosting gives Google the message that the website is legitimate and dependable.

Suitable backlinks

When one website link redirects the user to the main company website it is known as a backlink. A backlink if taken from appropriate domain names such as .edu, .gov and the likes, increases the chances to gain higher rankings on search results. Links taken from cheap websites have the risk of facing a ban from Google which may result in several negative consequences for the website. To ensure the link is useful, anchor text plays an important role as the words used in the link is related to the targeted keyword.

Blogging improves website traffic

To promote a brand, blogging helps generate traffic to the website which in turn facilitates in propagating the creativity and uniqueness of the brand. A blog can serve as a link between Social Media and the main website since trending topics on the blog can be shared on Social Media to reach a wide range of customers within a short span of time.

Interesting Blog Headlines

An interesting headline invariably invites more customers to view any type of blog content. Using a headline that is in line with the keyword helps boost the search result rankings and generate more traffic to the website.

How to optimize Blog content?

Give importance to Long tail keywords

A blog post must incorporate one or two keywords that are usually termed as long tail keywords. These keywords are related to the search phrase that a user will type while searching for a product or service and therefore it becomes essential to analyse which keywords should be focused on while writing a blog post. Using long tail keywords is beneficial for bringing relevant traffic as the search query is similar to the keywords that generally attract the desired target audience.

Include keywords in other posts

To increase rankings on search results, it is important to include keywords in specific parts of the posts such as the headline, headers, body content, URL and meta description which prove to be helpful for SEO service providers to implement their optimization activities.

Optimize Meta Description

Meta description is a text included in the Search Engine Result Pages (SERP’s) that informs the reader about the link within the text. As the description gives an overall idea to the reader regarding the link, it helps the reader understand whether the information posted is relevant to the search needs or not. Moreover, including long tail keywords in Meta description also improve the rankings on Search results.

Enable a mobile friendly blog

A blog content which is not mobile friendly will not provide the desired rankings after implementing SEO strategies. Google has always laid special emphasis on how people are viewing search results on their mobile phones more than on computers which makes it necessary to ensure that the blog content is mobile friendly in order to enhance the reader experience.

Author Bio:

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO Company in UK that provides the best search optimisation services, web design and development services and social media management services to full-service marketing firms as well as end clients.

How Artificial Intelligence plays a part in SEO?

Irrespective of your understanding, the facts state that artificial intelligence is relative. The crawlers on the internet view the keywords along with the key phrases you enter into the internet search engine and browse them instantly. When one strikes the enter key or clicks search, the robots promptly sort the items in compliance to the relevance of your keywords and phrases. Written content by a search engine optimisation company in Mumbai on the web can be easily developed just because the spiders on the web can easily interpret everything that you put on your website. The day is not far away when they will be able to interpret the meaning of video and photos too. These robots have the ability to read your written content inside a fraction of a second. Thus, it’s recommended to make use of appropriate keywords in your headline so that the robots can read and categorise your articles properly.

Earlier, SEO copywriting involved entrenching the words that users utilise in the search engine within a page’s content. So for example, someone looking for a good pizza restaurant in the vicinity of Andheri East in Mumbai might look for ‘pizza in Andheri East, so these are the keywords that your copywriter would embed in the page content. This would help the search engine recognise your page’s content with that specific keyword. In the past, these were basically exact match searches. However, Google got better and started using synonyms, so if you were looking to rank a page of your car sales site, you could have used car, automobile, auto or vehicle and Google would still understand when it read a search query for car and a page that talked about vehicles, that there could be relevance.

Then in September 2013, Google announced its recent, quiet launch of a new algorithm known as Hummingbird. This was a crucial event as Google began to evaluate queries semantically, trying to comprehend what the query was really looking for. It was able to go far beyond simple synonyms, even beginning to extract searcher sentiment in some instances.

Can we call this Artificial Intelligence? 

Barely! It’s just a scratch on the surface of true Artificial Intelligence. In fact, there’s a lot of disagreement in the community about what ‘artificial intelligence’ actually is. Things such as intent and sentiment are difficult to determine precisely, even for a human. Computers are just math calculating machines, while they can project likelihoods to the nth decimal place; their manner of thinking is closer in association to our own.

The question still looms as to how artificial intelligence relates to SEO and web optimisation. The answer is, any type of software which helps people access the web, help to build web sites and use the online world in the same way as other people, is achieved through artificial intelligence. No sooner are submissions published online, it’s categorised precisely like all the information on the internet.

eTrack Media is a leading Website Optimisation Services In Mumbai offering state of art Social Media, SEO services. In all these years of operation, and with trained and experienced professionals, the company has delivered outstanding SEO, SMM and website optimization services in Mumbai to some really high esteemed clients.

Why Content Marketing Still at Helm?

In today’s fast paced digital world, individuals are overwhelmed with advertisements which results into businesses struggling to get their corporate message noticed by consumers. A study conducted few years back illustrated that more than 70% of users preferred to get their information from articles rather than from corporate advertisements. Now, in order to reach their target audience, an increasing number of businesses are depending on a promising strategy, i.e. content marketing.

What is Content Marketing?

Content Marketing is nothing but the art of communicating with the clients and prospects and that too without selling. It’s marketing without any interruption. Rather than pitching your products or services, you are delivering information that makes your buyer more intelligent. The core of this content strategy is the belief that if businesses deliver consistent and valuable information to buyers, they eventually reward them with their business and loyalty.

The practice of creating and distributing content that’s informative, helpful and at the same time entertaining to probable clients is what content marketing all about. Having good content then directs those visitors back to the website, where you can capture leads and sell products. With successful content marketing your brand gets positive reviews without the hassle of product marketing.

Why Content Marketing? 

More than what is content marketing, it’s vital to understand why content marketing is significant to your business. The ROI (Return on Investment) for content marketing can be exceptional if executed properly. Content Marketing also offers additional benefits as it supports other digital marketing channels. It offers additional content for social media marketing and contributes greatly to SEO efforts by creating natural inbound links and building up good content on your website that gets searched in search engines. In fact, for several companies the bulk of their SEO efforts should be focused on content marketing.

Results of Content Marketing

Results of Content Marketing are great and several marketing decision makers have come to identify the benefits of a good marketing strategy. It also helps businesses accomplish several corporate objectives which include:

•    Lead Generation: The possibility of visitors leaving their contact details increases if they are impressed by the content provided
•    Image development: The businesses can establish themselves as thought leaders by releasing high quality publications on a regular basis that strengthens their corporate brand
•    Client development: The client gets connected with the company for the long term if the content gives him useful information. Also, by consistently providing good content, companies generate interest in their website and lure users to return.
•    Increased reach: High quality content that frequently addresses current or controversial topics is spread through social networks. The business can thus increase its prominence and reach by taking advantage of this trend.

eTrack Media is a leading website marketing company in Mumbai offering state of art Social Media, SEO services. In all these years of operation, and with trained and experienced professionals, the company has delivered outstanding website optimisation services in Mumbai to some really high esteemed clients.

How long should a Website Do SEO?

Today, SEO is increasingly driven by natural language search, i.e. individuals doing searches that are more like normal questions than two or three keywords. This is happening as individuals are using tools such as Siri and Google Now to speak their searches, instead of typing them in. And as people are including more detail in their typed searches as they seek to find what they’re looking for faster, these keywords are quite easier to rank for, as they’re not competitive. They are much more relevant as they include more detail, and thus traffic from these keywords converts at a higher rate.

Does Ranking Matter?

Rankings do matter; however, they aren’t the metric to be focused upon. Getting rankings is an output SEO firms can easily sell as they’re emotionally satisfying, but they’re insignificant unless they generate leads or sales- the outcome that one desires. Thus it’s vital to hire a good Website design company in Mumbai having SEO professionals who focus on outcomes, instead of outputs.

Changes in SEO

Before trying to know how long does it take for SEO to show results? It’s essential to understand that SEO has changed for better in the last few years. It’s still a vital component of digital marketing and still works; however, it’s no longer a matter of publishing content and generating links. Earlier, SEO was about doing good keyword research in order to identify the keywords that are vital for your business, creating pages targeting those keywords and generating links from article directories pointing to those pages. Those websites that did this effectively and on a large scale would experience an increase in rankings and traffic over a period of a couple of months. Now, things have changed. If you follow the model described, not only you won’t accomplish any good results but you risk in getting a penalty from Google and destroy your rankings and domain reputation.

Expectations from SEO   

You should be clear in your mind as to what to expect from SEO. There is absolutely no guarantee that you can achieve high rankings for any highly competitive keywords in only a few months. To get the highly competitive keywords at top position, you must work hard to bypass the numerous websites competing for a place in the first page of the search results and this generally takes a lot more time and money.

If you’re doing SEO yourself then keep expectations low, begin with an SEO audit, create a realistic plan and start monitoring your rankings, always keeping in mind that what you wish is an increase in your organic traffic and improvement of your rankings in general. If you are outsourcing SEO to a company also providing  website optimisation service in Mumbai , keep in mind that effective SEO might cost you money in the beginning until you get any type of return from your investment.

Local SEO v/s International SEO

Over the last few years, search engine optimization has become increasingly popular all over the world as it helps organizations, businesses and products get noticed on the internet. SEO is fundamentally the strategic implementation of using keywords, algorithms and other user friendly and relevant content to enhance the position of a website on search engine result pages. The chances for a website to be clicked on increases, the higher it’s listed on search engine result pages. However, there are various types of SEO that help these websites get noticed, and it’s vital to know the differences between each one prior to investing in the service as getting it wrong can make the website irrelevant. The fundamental elements of SEO remain within each of these types, wherein you aim to enhance your website’s content by using keywords to target a particular market. So the difference between both definitions is quite understandable, local SEO is aimed at local markets while international is for the global ones. Particulars of Each Type  Local SEO is for those businesses that are smaller in size and look for maintaining customer base to be within a particular area. This certainly means that the keywords in the site content need to be extremely specific, so that the search engines can target this location. This can include features such as local language and contact details, and the words that link to the company and their offerings. While this is best suited for the smaller businesses, it does restrict the exposure of that specific website. International SEO is for the businesses who intend to provide their services to the global markets. When you’re selecting a SEO company in Mumbai to help promote your site, ensure they are aware of the path to select when it comes to local vs international SEO Big organizations that ship products worldwide as well as bigger and more established e-commerce and marketing sites are a few examples. Again, particular keywords are vital but the content needs to be something that appeals to a variety of different cultures and demographics. Also, if a company wants to have their content translated, they need to be as precise and reliable as possible, or else the potentially poor content can be damaging. Various countries also favour different search engines, so you must ensure your research and analysis is specific to what a respective country’s preferences are. Some sites frequently have many domain names for different parts of the world as a means to help deal with this. It’s always better to make the consultants aware about your goals and what target audience you’re aiming at, so that they are able to provide the best SEO services in Mumbai.

Top 5 Frameworks for E-Commerce Website

Similar to several industries, the world of E-commerce is evolving at a constant and rapid speed. There are new technologies and softwares coming up daily. This pattern has enabled start-up businesses to get to market quicker and at a fraction of the cost compared to just 5 to 6 years ago. PHP being one of the most popular and widely used web development languages by website design company in Mumbai enjoys the company of a good number of open source and feature rich frameworks in its family. These frameworks include quite a lot of useful features and tools that lend a useful hand in building strong and high performance web pages along with desktop applications. Different frameworks are made to serve different purposes. While certain frameworks such as Drupal and WordPress are known to be the best blogging and CMS platforms, others such as CakePHP and Zend are considered the best for website development. Magento Built with the help of a MVC framework, Magento is an open source eCommerce website development framework that provides you with a set of three various editions that are primarily designed to help you in an optimal manner. The three various editions include a different set of features, which are mainly designed to deal with different eCommerce development needs. Virtue Mart This is an open source e-commerce component that works with the Joomla content management system. Both Virtue Mart and Joomla are written in PHP, an open source scripting language. Though this e-commerce component is robust, it has become rather bloated over several years of repetition and additions. Open Cart Open Cart is renowned for doing one thing better than most of the other components available, i.e. good SEO. This framework is packed with all the features that you’d expect from an e-commerce platform. Open Cart sports is a very attractive interface that’s fairly simple to use. Developing with open cart is pretty straight forward, but can be rather unwieldy depending on your experience/background. osCommerce Having an outstanding catalogue on the front end and a powerful administrative tool in the back end, osCommerce offers fully fledged online store solutions to the budding online merchants. This framework can be installed quite easily with its easy to use features and tools. Currently, this is one of the most popular eCommerce frameworks for any website development company in Mumbai as it powers more than thousands of websites. Zen Cart Whether it is framework installation, customisation or its management, nothing could be as easy as it is with the Zen Cart framework. Zen is renowned to be the best eCommerce framework of all time in terms of its simple, upfront and yet effective framework that serves the main purpose of having a strong online presence.