White Label SEO: A Win-Win for both SEO Reseller and SEO Provider

With fierce online competition, dynamically changing search engine algorithms and ever evolving search engine guidelines, getting a high ranking spot on search engines has become all the more challenging.  It requires SEO companies to have up to date information and also more effective strategies to maintain or boost their rankings on the search engines. Whilst it might be less difficult for experienced SEO companies to cope with, many small and new companies would find it difficult to comprehend. This makes white label marketing solutions very popular and in-demand.

White Label SEO is a practice that allows a company to outsource SEO services to another company or agency under their own brand name and with complete confidentiality. Thus, reselling white label marketing solutions enables you to pass on the SEO work to another company specialising in SEO services while you enjoy the credit and present the results to your clients.

Some key benefits of white label SEO services:

1)            Quality Work:

Since Search Engine Optimisation is the reseller company’s area of expertise, the results provided by them are of optimum quality. They have a dedicated team handling your clients’ requirements on your behalf. With proven expertise and experience in SEO, these white label online marketing companies are well-versed with changing algorithms and search engine rules. They plan and formulate result-oriented SEO strategies whilst enhancing clients’ online visibility.

2)            Expansion of Range of Services Offered:

As an advertising agency or web-designing company, you might receive enquiries from clients related to SEO or online marketing. Though having good knowledge of SEO, you might lack the skill, experience and resources to offer the SEO services. By hiring a white label SEO services provider, you can expand the scope of services offered to the clients. While your team can choose to work on their area of expertise, you can simply pass on the SEO work to the white label company.

3)            Cost-Effective Service:

Many companies realise the significance of doing SEO but cannot   afford to have an in-house SEO team.  Such companies can simply outsource their SEO projects to a white label SEO services provider at an affordable price. It allows even new start-up companies with restricted budgets to offer SEO as a part of their services portfolio to their end customers for significantly low costs. It takes away the additional expenditure of recruiting salaried SEO specialists.

4)            Focus on Sales and Other Activities:

While your clients’ SEO requirements are completely taken care of by the reseller company, you can invest your time and energy in looking after the sales and marketing aspects of your company.

If you want to take advantage of the above listed benefits by hiring a professional White Label SEO Company, then your search ends with eTrack Media. eTrack Media is one of the leading SEO companies in Redditch, UK, offering bespoke and tailored white label services to various advertising agencies, marketing firms and SEO companies at highly competitive prices.

Article Marketing: Valuable Tips to Gain More Virtual Footfalls

When a business starts up, one of the first things they try and put into place is their web presence. Since the firm is in its start-up phase, making the target market aware of the business and generating good business leads are some of the primary marketing objectives. To make the most of your website, organic traffic is paramount, and to increase your site traffic, employing a well-planned link building strategy provides results. Whilst link-building involves directory submissions, social bookmarking, social media marketing and more, article submissions is one of the most affordable ways to gain virtual footfalls. However, similar to other techniques, article distribution requires planning.

Whether you are employing this link-building technique yourself or hiring an external online marketing agency, the following are some valuable tips to follow if you want to make the most  of article marketing:

1.            Doing an In-Depth Keyword Research  

Before even planning your article writing schedule, doing a thorough research on keywords and long-tail key phrases popular with your target market can offer valuable rewards. All the top key phrases related to your product/service should dictate your article promotion strategy. 

2.            Targeting Long-Tail Keywords

When you target generic keywords, you face much larger competition than when you target long-tail keywords. As long-tail keywords are more specific, the people who key in those phrases are looking for  your business and therefore, have a greater prospect of becoming important leads.

3.            Offering Real Value to Readers

The content you include in your articles should be unique, informative, and engage your target audience. Some  ideas to make readers coming back to your articles include becoming a thought leader in your niche area, providing a hands-on professional perspective on your domain, offering a new outlook on existing practises, and shedding light on high-impact revolutionary trends.

4.            Cross-Linking Related Articles

It is important to post articles regularly to create a reader base. However, cross-linking related articles will help you create a loyal following of readers and in turn, valuable business leads.

5.            Providing Succinct Author Descriptions 

Stuffing the author descriptions with keywords not related to your article can harm your reputation and turn off readers. Alternatively, short, simple, and creative profile write-ups can pique your audience’s interest to learn more about your organisation and its products/services. 

Listed above are just a handful of elementary guidelines to help you reap rewards from your article submission efforts. If you wish to add affordable article distribution and article marketing services to your online marketing plans, eTrack Media can help. Amongst the best SEO companies in the Mumbai, India, eTrack Media is equipped with a right mix of SMM experts, SEO specialists, web designers / developers, and experienced content writers.

Employ Article Submission to Bring in More Targeted Traffic

Attracting relevant traffic to your website is one of the most important factors for your business. What is the point in attracting a large number of visitors who are hardly interested in the products and services that you have to offer? Quality, rather than quantity, of your visitors is the key element to consider while mapping out online marketing and SEO strategies. This is exactly where article submission comes in.

In a nutshell, article submission involves placing well-written and keyword-optimised articles and content on a range of high-ranked article directories. While different article directories have different guidelines, an aspect which is common to nearly all of them is that the content should not be a promotional material. On the contrary, the articles should be fresh, relevant, and should add value to the respective field of knowledge.

Accordingly, when visitors on these article directories query phrases or keywords that are included in your articles, they can eventually know about you and your business through something called a ‘resource box’. Often overlooked but equally important, a resource box is a small section which appears below all the articles that you have placed on article directories. It basically contains the name of the author, his email, hyperlinks to author’s respective website, and certain essential keywords. Resource box is a key element which will bring the audience, who has already gone through some of your articles, to your site. In essence, these visitors are really interested in the services and products you have to offer.

Other than providing you with effective leads that can help your business grow, article submission can increase your popularity and lend you that all-important global exposure. In addition to building one-way links that direct to your website, articles can also be the smartest way to link to other relevant sources. Linking to other authoritative sources is an important factor in getting indexed by top search engines, such as Google and Bing. 

Now that you know the significance of article submission, following are some of crucial tips that will certainly give you expected results for your business:-

•             Your article should be original, relevant to your target audience, and well-researched.

•             Offer nice attention-grabbing headlines which contain important keywords.

•             Provide a brief summary for your article which entices your readers to read the full article.

•             Add sub-headers to your article in a way which improves the flow and adds clarity

•             Choose appropriate categories for your articles as some readers use categories to sort through the article sites

•             Use the resource box to your advantage. Treat this tiny section as a soft promotion of your business.

So, if you are considering adding article submission to your SEO plans, eTrack Media is perfectly placed to implement the same. A top SEO company in the UK, we will execute your article submissions in a way that will drive targeted traffic to your site.

Why is it so important for your business to be on Google First Page?

‘If it is not found on the first page of Google, it doesn’t exist and my search ends there’, this is how most internet users who carry out a Google Search think.  Getting listed on the first page of Google when people type in a word or phrase relevant to your business has become an integral component determining a website’s success. Some studies also suggest that consumers prefer rephrasing their keywords rather than clicking on the second page of Google.
As the internet outdoes all other sources, by its ability to influence consumer-decision making and deliver a consistent message across a spectrum of channels, maintaining a high ranking on search engines is the key to thriving in the fiercely competitive online market.
According to a report from Fleishman-Hillard, 89% of consumers use search engines such as Google and Bing to research products and services before making a purchase, promoting a website to rank higher in the search engine results based on accurate keyword data. highlighting the importance of Search Engine Optimisation. Search Engine Optimisation is an art and science of improving and From an additional advertising tool to an absolute necessity, Search Engine Optimisation lies at the heart of internet marketing. A well-designed website would be inconsequential if it is not readily visible on the search engines.
The following statistics would reinforce the importance of higher ranking on the search engines:

·         91.5% of people click on the first page search engines results, whereas the probability of consumers clicking a second page result is as low as 4.8%. (via Chitika).

·         32.5% average traffic is received by the first position on Google search results. (via Chitika).

·         17.6% average traffic is received by the second position on Google search results. (via Chitika).

·         11.4% average traffic is received by the third position on Google search results. (via Chitika).

·         8.1% average traffic is received by the fourth position on Google search results. (via Chitika).

·         6.1% average traffic is received by the fifth position on Google search results. (via Chitika).

·         70% of users click on the organic links whilst ignoring the paid one. (via Search Engine Journal)

All these findings make one thing clear- SEO is the need of the hour and hiring the best SEO Company in Mumbai is a wise investment. With search engine optimisation, you can improve your website’s visibility on search engines, generate leads and drive in sales.  In addition to generating revenue, first page search engine ranking also determines the credibility of your business and instills a sense of trust in your business in consumers’ minds.
eTrack Media is a top-notch SEO company in Mumbai, India with a diverse clientele. Perfectly poised to offer affordable and proven SMM and SEO services to businesses in the city and beyond, we are a team of SEO specialists, content writing experts and Web development professionals that offer customised white-hat online marketing packages to suit your marketing requirements.

Employ a World-Class SEO Company in Mumbai to Compete Effectively Online

With the Internet penetration in India increasing at a rapid pace, small and medium-sized businesses, particularly based in Tier-1 and Tier-2 cities, need to capitalise on this trend. To take advantage of this growing digital ecosystem, firms in Mumbai and other major cities need to boost their visibility on the leading search engines whilst also having a credible presence on the social media front to regularly engage with their current and potential customers.

Whilst the key decision makers of businesses in metro cities, including Mumbai, are quite sceptical about the ROI generating potential of SEO campaigns and social media marketing activities, they are losing out on valuable leads and potential customers, to your immediate competitors. Besides, your target prospects would rather trust a brand or a company that wins top rankings on reputable search engines. On the contrary, if you don’t show up in the early rankings, people are quite doubtful about your business.

Another important aspect of online marketing and organic search rankings is that the campaigns can be effectively tracked and monitored in a highly transparent manner whilst experiencing real savings in cost and a high ROI. On the contrary, marketing costs for traditional media are extremely high and they come with enormous overheads and commissions.

Nevertheless, the campaign monitoring aspect highly depends on the online marketing firm you are partnering with. There are several agencies that choose a one-size-fits-all approach for all their clients. And, with online marketing, this hardly works for your business. Others complicate things by being non-transparent and putting a lot of jargon in their assessment reports. As a small and medium-sized business in Mumbai having little knowledge about online marketing, SEO, and SMM, you need to partner with an approachable and results-oriented SEO Company in Mumbai that truly understands your business, your completive landscape and offers responsive, bespoke services to suit your marketing objectives. 

More importantly, businesses should always select an SEO company in India which treats online marketing activities as a seamless extension of your business’ larger marketing plans. This is exactly where eTrack Media fits in. Our high-impact SEO and SMM campaigns coupled with our transparent, simple-to-understand search engine ranking report ensure you can build a credible visibility on leading search engines, increase business enquiries, improve conversions rate and effectively boost your profitability.

Why is it so important for your business to be on Google First Page?

‘If it is not found on the first page of Google, it doesn’t exist and my search ends there’, this is how most internet users who carry out a Google Search think.  Getting listed on the first page of Google when people type in a word or phrase relevant to your business has become an integral component determining a website’s success. Some studies also suggest that consumers prefer rephrasing their keywords rather than clicking on the second page of Google.

As the internet outdoes all other sources, by its ability to influence consumer-decision making and deliver a consistent message across a spectrum of channels, maintaining a high ranking on search engines is the key to thriving in the fiercely competitive online market.

According to a report from Fleishman-Hillard, 89% of consumers use search engines such as Google and Bing to research products and services before making a purchase, highlighting the importance of Search Engine Optimisation. Search Engine Optimisation is an art and science of improving and promoting a website to rank higher in the search engine results based on accurate keyword data. From an additional advertising tool to an absolute necessity, Search Engine Optimisation lies at the heart of internet marketing. A well-designed website would be inconsequential if it is not readily visible on the search engines.

The following statistics would reinforce the importance of higher ranking on the search engines:

91.5% of people click on the first page search engines results, whereas the probability of consumers clicking a second page result is as low as 4.8%. (via Chitika).

32.5% average traffic is received by the first position on Google search results. (via Chitika).

17.6% average traffic is received by the second position on Google search results. (via Chitika).

11.4% average traffic is received by the third position on Google search results. (via Chitika).

8.1% average traffic is received by the fourth position on Google search results. (via Chitika).

6.1% average traffic is received by the fifth position on Google search results. (via Chitika).

70% of users click on the organic links whilst ignoring the paid one. (via Search Engine Journal)

All these findings make one thing clear- SEO is the need of the hour and hiring the best SEO company is a wise investment. With search engine optimisation, you can improve your website’s visibility on search engines, generate leads and drive in sales.  In addition to generating revenue, first page search engine ranking also determines the credibility of your business and instills a sense of trust in your business in consumers’ minds.

Understanding Search Engines for More Effective SEO

 Thanks to a team comprising highly skilled search engine and social mediamarketing experts, eTrack Media effectively coordinates and partners with its clients, right from initial planning to post-implementation monitoring, to increase visitor traffic to your website and procure higher rankings on the search engines by using white-hat ethical methods.

 

‘If you want to bury a dead-body, bury it on Google’s second page’, goes a popular saying.  The saying explains in itself why it is so important to have a higher ranking on search engines, especially Google.  In an environment where internet competition is fierce and where millions of websites similar to yours are thriving for consumers’ attention, SEO becomes extremely important.

SEO also known as Search Engine Optimisation is the art and science of structuring a webpage so that it is found, read and indexed effectively by search engines. The entire purpose of having a website is to have a flow of potential visitors. SEO may not be the only factor that drives tons of traffic to your website, but it is surely the most critical and can be the most effective one.

In order to make your website ‘noticeable’ in search engines, you should have some basic ideas about the functioning of search engines. Search engines aren’t human and hence view websites differently as compared to humans. They make use of software called ‘crawlers’ or ‘spiders’ that scan all the web pages individually and follow hyperlinks while passing through duplicate and spam filters.

One of the easiest and best ways to get your site found and thoroughly indexed is to provide a site map on your website. After the web pages are crawled, search engines index the content on those pages and store them in their vast database for easy retrieval.Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to a particular keyword. When a search request comes in, the search engine looks for the search term in its database of indexed pages.

However there are innumerable web pages with the same term as the user searches which makes it imperative for the search engines to ‘rank’ the stored pages in order of its importance. Google uses Page Rank to determine the importance of the stored web pages. Search engines rank a particular page on the basis of many factors including relevancy, links, content, meta tags etc.

Understanding crawling, indexing and ranking plays an important role in effective SEO implementation as putting efforts in optimising your site would be futile if search engines were not able to see/read it. Creating a SEO-friendly website that is easier to crawl and index by search engines is an assured way of staying ahead your competitors with enhanced search engine ranking.

Employ Article Submission to Bring in More Targeted Traffic

Attracting relevant traffic to your website is one of the most important factors for your business. What is a point in attracting a large number of visitors who are hardly interested in the products and services that you have to offer? Quality, rather than quantity, of your visitors is certainly a key element to consider while mapping out online marketing and SEO strategies. This is exactly where article submission comes in.
In a nutshell, article submission involves placing well-written and keyword-optimised articles and content on a range of high-ranked article directories. While different article directories have different guidelines, an aspect which is common to nearly all of them is that the content should not be a promotional material. On the contrary, the articles should be fresh, relevant, and should add value to the respective field of knowledge.
Accordingly, when visitors on these article directories query phrases or keywords that are included in your articles, they can eventually know about you and your business through something called a ‘resource box’. Often overlooked but equally important, a resource box is a small section which appears below all the articles that you have placed on article directories. It basically contains the name of the author, his email, hyperlinks to author’s respective website, and certain essential keywords. Resource box is a key element which will bring the audience, who has already gone through some of your articles, to your site. In essence, these visitors are really interested in the services and products you have to offer.

Other than giving you good leads that can help your business grow, article submission can increase your popularity and lend you all-important global exposure. In addition to building one-way links that direct to your website, articles can also be the smartest way to link to other relevant sources. Linking to other authoritative sources is an important factor in getting indexed by top search engines, such as Google and Bing.
Now that you know the significance of article submission, following are some of crucial tips that will certainly give you expected results for your business:-

•   Your article should be original, relevant to your target audience, and well-researched.
•   Offer nice attention-grabbing headlines which contain important keywords.
•    Provide a brief summary for your article which entices your readers to read the full article.
•    Add sub-headers to your article in a way which improves the flow and adds clarity
•    Choose appropriate categories for your articles as some readers use categories to sort through the article sites
•     Use the resource box to your advantage. Treat this tiny section as a soft promotion of your business.

So, if you are considering adding article submission to your SEO plans, eTrack Media is perfectly placed to implement the same. A top SEO company in Mumbai, India, we will execute your article submissions in a way that will drive targeted traffic to your site.