Employ Article Submission to Bring in More Targeted Traffic

Attracting relevant traffic to your website is one of the most important factors for your business. What is the point in attracting a large number of visitors who are hardly interested in the products and services that you have to offer? Quality, rather than quantity, of your visitors is the key element to consider while mapping out online marketing and SEO strategies. This is exactly where article submission comes in.

In a nutshell, article submission involves placing well-written and keyword-optimised articles and content on a range of high-ranked article directories. While different article directories have different guidelines, an aspect which is common to nearly all of them is that the content should not be a promotional material. On the contrary, the articles should be fresh, relevant, and should add value to the respective field of knowledge.

Accordingly, when visitors on these article directories query phrases or keywords that are included in your articles, they can eventually know about you and your business through something called a ‘resource box’. Often overlooked but equally important, a resource box is a small section which appears below all the articles that you have placed on article directories. It basically contains the name of the author, his email, hyperlinks to author’s respective website, and certain essential keywords. Resource box is a key element which will bring the audience, who has already gone through some of your articles, to your site. In essence, these visitors are really interested in the services and products you have to offer.

Other than providing you with effective leads that can help your business grow, article submission can increase your popularity and lend you that all-important global exposure. In addition to building one-way links that direct to your website, articles can also be the smartest way to link to other relevant sources. Linking to other authoritative sources is an important factor in getting indexed by top search engines, such as Google and Bing. 

Now that you know the significance of article submission, following are some of crucial tips that will certainly give you expected results for your business:-

•             Your article should be original, relevant to your target audience, and well-researched.

•             Offer nice attention-grabbing headlines which contain important keywords.

•             Provide a brief summary for your article which entices your readers to read the full article.

•             Add sub-headers to your article in a way which improves the flow and adds clarity

•             Choose appropriate categories for your articles as some readers use categories to sort through the article sites

•             Use the resource box to your advantage. Treat this tiny section as a soft promotion of your business.

So, if you are considering adding article submission to your SEO plans, eTrack Media is perfectly placed to implement the same. A top SEO company in the UK, we will execute your article submissions in a way that will drive targeted traffic to your site.

Why is it so important for your business to be on Google First Page?

‘If it is not found on the first page of Google, it doesn’t exist and my search ends there’, this is how most internet users who carry out a Google Search think.  Getting listed on the first page of Google when people type in a word or phrase relevant to your business has become an integral component determining a website’s success. Some studies also suggest that consumers prefer rephrasing their keywords rather than clicking on the second page of Google.
As the internet outdoes all other sources, by its ability to influence consumer-decision making and deliver a consistent message across a spectrum of channels, maintaining a high ranking on search engines is the key to thriving in the fiercely competitive online market.
According to a report from Fleishman-Hillard, 89% of consumers use search engines such as Google and Bing to research products and services before making a purchase, promoting a website to rank higher in the search engine results based on accurate keyword data. highlighting the importance of Search Engine Optimisation. Search Engine Optimisation is an art and science of improving and From an additional advertising tool to an absolute necessity, Search Engine Optimisation lies at the heart of internet marketing. A well-designed website would be inconsequential if it is not readily visible on the search engines.
The following statistics would reinforce the importance of higher ranking on the search engines:

·         91.5% of people click on the first page search engines results, whereas the probability of consumers clicking a second page result is as low as 4.8%. (via Chitika).

·         32.5% average traffic is received by the first position on Google search results. (via Chitika).

·         17.6% average traffic is received by the second position on Google search results. (via Chitika).

·         11.4% average traffic is received by the third position on Google search results. (via Chitika).

·         8.1% average traffic is received by the fourth position on Google search results. (via Chitika).

·         6.1% average traffic is received by the fifth position on Google search results. (via Chitika).

·         70% of users click on the organic links whilst ignoring the paid one. (via Search Engine Journal)

All these findings make one thing clear- SEO is the need of the hour and hiring the best SEO Company in Mumbai is a wise investment. With search engine optimisation, you can improve your website’s visibility on search engines, generate leads and drive in sales.  In addition to generating revenue, first page search engine ranking also determines the credibility of your business and instills a sense of trust in your business in consumers’ minds.
eTrack Media is a top-notch SEO company in Mumbai, India with a diverse clientele. Perfectly poised to offer affordable and proven SMM and SEO services to businesses in the city and beyond, we are a team of SEO specialists, content writing experts and Web development professionals that offer customised white-hat online marketing packages to suit your marketing requirements.