Why is it so important for your business to be on Google First Page?

‘If it is not found on the first page of Google, it doesn’t exist and my search ends there’, this is how most internet users who carry out a Google Search think.  Getting listed on the first page of Google when people type in a word or phrase relevant to your business has become an integral component determining a website’s success. Some studies also suggest that consumers prefer rephrasing their keywords rather than clicking on the second page of Google.

As the internet outdoes all other sources, by its ability to influence consumer-decision making and deliver a consistent message across a spectrum of channels, maintaining a high ranking on search engines is the key to thriving in the fiercely competitive online market.

According to a report from Fleishman-Hillard, 89% of consumers use search engines such as Google and Bing to research products and services before making a purchase, highlighting the importance of Search Engine Optimisation. Search Engine Optimisation is an art and science of improving and promoting a website to rank higher in the search engine results based on accurate keyword data. From an additional advertising tool to an absolute necessity, Search Engine Optimisation lies at the heart of internet marketing. A well-designed website would be inconsequential if it is not readily visible on the search engines.

The following statistics would reinforce the importance of higher ranking on the search engines:

91.5% of people click on the first page search engines results, whereas the probability of consumers clicking a second page result is as low as 4.8%. (via Chitika).

32.5% average traffic is received by the first position on Google search results. (via Chitika).

17.6% average traffic is received by the second position on Google search results. (via Chitika).

11.4% average traffic is received by the third position on Google search results. (via Chitika).

8.1% average traffic is received by the fourth position on Google search results. (via Chitika).

6.1% average traffic is received by the fifth position on Google search results. (via Chitika).

70% of users click on the organic links whilst ignoring the paid one. (via Search Engine Journal)

All these findings make one thing clear- SEO is the need of the hour and hiring the best SEO company is a wise investment. With search engine optimisation, you can improve your website’s visibility on search engines, generate leads and drive in sales.  In addition to generating revenue, first page search engine ranking also determines the credibility of your business and instills a sense of trust in your business in consumers’ minds.

Understanding Search Engines for More Effective SEO

 Thanks to a team comprising highly skilled search engine and social mediamarketing experts, eTrack Media effectively coordinates and partners with its clients, right from initial planning to post-implementation monitoring, to increase visitor traffic to your website and procure higher rankings on the search engines by using white-hat ethical methods.

 

‘If you want to bury a dead-body, bury it on Google’s second page’, goes a popular saying.  The saying explains in itself why it is so important to have a higher ranking on search engines, especially Google.  In an environment where internet competition is fierce and where millions of websites similar to yours are thriving for consumers’ attention, SEO becomes extremely important.

SEO also known as Search Engine Optimisation is the art and science of structuring a webpage so that it is found, read and indexed effectively by search engines. The entire purpose of having a website is to have a flow of potential visitors. SEO may not be the only factor that drives tons of traffic to your website, but it is surely the most critical and can be the most effective one.

In order to make your website ‘noticeable’ in search engines, you should have some basic ideas about the functioning of search engines. Search engines aren’t human and hence view websites differently as compared to humans. They make use of software called ‘crawlers’ or ‘spiders’ that scan all the web pages individually and follow hyperlinks while passing through duplicate and spam filters.

One of the easiest and best ways to get your site found and thoroughly indexed is to provide a site map on your website. After the web pages are crawled, search engines index the content on those pages and store them in their vast database for easy retrieval.Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to a particular keyword. When a search request comes in, the search engine looks for the search term in its database of indexed pages.

However there are innumerable web pages with the same term as the user searches which makes it imperative for the search engines to ‘rank’ the stored pages in order of its importance. Google uses Page Rank to determine the importance of the stored web pages. Search engines rank a particular page on the basis of many factors including relevancy, links, content, meta tags etc.

Understanding crawling, indexing and ranking plays an important role in effective SEO implementation as putting efforts in optimising your site would be futile if search engines were not able to see/read it. Creating a SEO-friendly website that is easier to crawl and index by search engines is an assured way of staying ahead your competitors with enhanced search engine ranking.

Employ Article Submission to Bring in More Targeted Traffic

Attracting relevant traffic to your website is one of the most important factors for your business. What is a point in attracting a large number of visitors who are hardly interested in the products and services that you have to offer? Quality, rather than quantity, of your visitors is certainly a key element to consider while mapping out online marketing and SEO strategies. This is exactly where article submission comes in.
In a nutshell, article submission involves placing well-written and keyword-optimised articles and content on a range of high-ranked article directories. While different article directories have different guidelines, an aspect which is common to nearly all of them is that the content should not be a promotional material. On the contrary, the articles should be fresh, relevant, and should add value to the respective field of knowledge.
Accordingly, when visitors on these article directories query phrases or keywords that are included in your articles, they can eventually know about you and your business through something called a ‘resource box’. Often overlooked but equally important, a resource box is a small section which appears below all the articles that you have placed on article directories. It basically contains the name of the author, his email, hyperlinks to author’s respective website, and certain essential keywords. Resource box is a key element which will bring the audience, who has already gone through some of your articles, to your site. In essence, these visitors are really interested in the services and products you have to offer.

Other than giving you good leads that can help your business grow, article submission can increase your popularity and lend you all-important global exposure. In addition to building one-way links that direct to your website, articles can also be the smartest way to link to other relevant sources. Linking to other authoritative sources is an important factor in getting indexed by top search engines, such as Google and Bing.
Now that you know the significance of article submission, following are some of crucial tips that will certainly give you expected results for your business:-

•   Your article should be original, relevant to your target audience, and well-researched.
•   Offer nice attention-grabbing headlines which contain important keywords.
•    Provide a brief summary for your article which entices your readers to read the full article.
•    Add sub-headers to your article in a way which improves the flow and adds clarity
•    Choose appropriate categories for your articles as some readers use categories to sort through the article sites
•     Use the resource box to your advantage. Treat this tiny section as a soft promotion of your business.

So, if you are considering adding article submission to your SEO plans, eTrack Media is perfectly placed to implement the same. A top SEO company in Mumbai, India, we will execute your article submissions in a way that will drive targeted traffic to your site.

Why Your Business Cannot Afford to Avoid SEO?

What is the key rationale behind having a website? It is to draw highly relevant visitors to your site and increase your company’s popularity among them. If you fail to do so, all the resources, time, and effort that went into planning, conception, and development of your website bear little value. So, as a serious business venture, one thing you cannot afford to overlook at any cost is a well-planned search engine optimisation (SEO) strategy that will bring valuable leads and potential customers to your site. Following are the reasons that will surely convince you not to turn a blind eye towards SEO:-

Staying Ahead of the Pack 

While some businesses are mulling over the pros and cons of SEO vis-a-vis the marketing goals, their competitors are rapidly gaining edge in the online marketplace by implementing SEO strategies thereby attracting a major share of potential customers. So, although your firm might offer better services/products than your competitors, you might lose just because you have a lower Google ranking compared to them.

Monitoring and Increasing Traffic
Implementing SEO and monitoring traffic is always better than being overly optimistic and waiting for the traffic to increase on its own. Thanks to a range of Analytics and reporting tools, you can easily track traffic data and take required SEO measures to draw in potential audience. This is a much better way to maximise your leads and take your business forward. It is important to note that while your SEO efforts will not give instant results, it will bear fruit in the longer run.

Instilling Credibility in Your Company/Brand 
Your target audience would rather trust a brand or a company which wins top rankings on reputed search engines. On the contrary, if you don’t show up in the early rankings, people are quite doubtful about your business.

Expanding Your Business 
A well-planned SEO can bring tons of new visitors to your site and increase traffic. Many of them may be interested in your products/services; some already satisfied customers may also have new recommendations or new requirements that can be fulfilled by your firm. As a result, SEO provides you with new leads besides satisfying additional requirements of your old customers. So, investing time and money in SEO will definitely take your business to the next level.

Helping You Drive Your ROI 
Top organic search rankings can do immense good to your business because people are more likely to believe organic search results than paid ads. This results in a healthy conversion rate, a factor that can take your business to a new level. While organic search results are not paid for, the SEO tactics that result in top rankings demand regular attention. Additionally, organic rankings provide you valuable traffic which is really interested in your products/services.

A nicely implemented SEO plan can help you increase your online popularity, gain brand credibility, compete effectively, expand your business, and give a better ROI. So, if your company is planning to partner with one of the top SEO companies in the UK, look no further than eTrack Media, a one-stop provider of integrated Internet marketing services.

An SEO Company Equipped to Cater to Canadian Businesses

If your business is based in Canada and you seek a trustworthy SEO company to help meet your online marketing needs, look no further than eTrack Media. Counting on our extensive Internet marketing know-how and a valuable experience gained from serving clients on both sides of the Atlantic, we offer truly integrated online marketing services which are tailored to suit your marketing and business objectives.

Thanks to our well-coordinated team of Canada-based local representatives coupled with our well-equipped design, development, and operations centre based in India, eTrack Media specialises in capitalising on the power of organic SEO to help you succeed in the Internet marketplace. Though we have a highly multifaceted team comprising professionals from diverse domains, eTrack Media aims to implement tried-and-tested white hat techniques that strictly adhere to guidelines laid out by leading search engines.

Our regional associates liaise closely with clients to get a complete picture of their business, their key products/services, the target consumers’ profiles, and their industry dynamics. A clear, well-defined brief is then passed on to our design and development team in India, who map out a result-oriented and integrated SEO and SMM strategy to increase website’s searchability on leading search engines and generate more traffic.

Some of the points discussed and brainstormed during deciding on our client’s online media and marketing strategy include keyword research, competitive landscape analysis, site architecture, HTML tag structure, content quality, and social media usage. Just as the SEO and marketing objectives of each client vary, their SEO plans and strategies have to be customised accordingly. While a prudent mix of webpage optimisation and search engine submission may work wonders for selective markets and industries, other highly competitive business sectors may also require periodically updated search optimised content, social bookmarking, link building though article submissions, and well-planned social media strategy.

Apart from directly partnering with clients, eTrack Media works with marketing agencies and online marketing consultants to offer white label services. By utilising our white label SEO and SMM services, you as a reseller, can expand your service basket to your end clients without having to spend your time and resources on those projects.

So, whether you are looking for a cost-effective, high-impact integrated online marketing services provider for your business or wish to work with a reliable, trustworthy SEOoutsourcing partner, your search ends with eTrack Media.

To know how our well-implemented online strategies and SEO expertise have benefited our clients, do visit http://www.etrackmedia.com/case-studies/