How Instagram Can Help Small Businesses

Social media websites are one of the most powerful tools used for digital marketing. They help businesses to target the masses. Advertising through social media websites helps gain maximum online viewership. Instagram attracts customers, spreads awareness and allows brand retention and recall.

Small and medium enterprises find that Instagram is a cost-effective measure of interacting with relevant audiences. It is one of the most effective ways to connect with people. Users share photographs of actual products with one another. The website encourages feedback and increases followers. Visual content helps businesses engage with online viewers. According to research, Instagram is the most user-active website present on the World Wide Web.

Advertising through Instagram is free, but it also has a paid advertising option for businesses to explore more opportunities. It guarantees a good return on investment. Creating a good Instagram advertising campaign does not take much time, and it s affordable for companies to share professional images, promote products and receive instant feedback.

The advantages of advertising on Instagram are that it:

1. Builds trust with the audience – Social networking websites work in favour of customers. Their ultimate aim is to make customers happy. Businesses aim to build long-lasting relationships with the audience. Advertising via Instagram helps transparent communication to build trust and achieve more sales.
2. Engages the audience – Online interactivity connects customers with the brand. It paves the way for positive engagement and engages the audience. Social media agencies in Mumbai consider Instagram to be the most user-friendly and interactive social media website currently available, finding more followers compared to others.
3. Gives importance to user-generated content – Companies in general do not publish user content on their websites. Instagram gives customers an opportunity to post pictures, feedback and suggestions about a product/service. This leverages brand value and spreads positivity about the brand.
4. Creates brand awareness – Instagram has the largest amount of active users that constantly interact with one another and spread brand awareness. It is the best way to create brand exposure and be known among online users.
5. Monitors performance – Businesses can monitor performances and compare strategies that work well for the brand.  Companies get an idea about the kind of content that can be used to improve future posts.
6. Advertises through videos – Instagram stories and live videos are in demand, as they generate more views. It is one of the easiest ways to convey information and stay connected with customers. Videos are usually short and crisp and communicate the message effectively.

Small businesses using SMO services in Mumbai use Instagram to develop personal relations with customers. Companies post exactly what the customers are searching for. Hashtags are the most important elements used to gather a pool of customers. Engaged content receives more user attention compared to visual content. It increases the chances of making customers buy products instantly.

Online audiences love to play and win prizes in different contests. Instagram is a good platform to engage with the public and increase followers. Businesses can think of theme-based contests and encourage maximum participation. This is a nice way to attract freebie seekers, promote products and spread brand awareness. 

Key Strategies for Social Media Campaigns

Social media campaigns are well-coordinated marketing efforts to reinforce business goals. There are different campaigns on social media to spread brand awareness, identify brand loyalty and retain existing customers. Such campaigns bring in revenue to businesses. Content marketing and pay-per-click are commonly used by small and medium enterprises. This ensures there is an increase in traffic. Companies measure their online presence using the total number of visitors on their website.
Social media users share a large amount of content on different platforms. This content is prioritised and considered trustworthy. Online users focus on relevant content. The attention span of the online surfer is limited to a few seconds. Thus, businesses have very little time to attract and engage visitors on their website. Small and medium enterprises opt for robust social media advertising strategies. Paid advertising helps companies get more followers.

Some techniques for running successful social media campaigns are as follows:

• Understand campaign goals – It is important to collaborate with the team and understand the exact results expected out of a campaign. They can be to promote an event, launch a product, educate the masses or for  non-profit purposes. This is used to measure the effectiveness of the campaign.
• Know the audience – Social media agencies in Mumbai advise businesses to know their target audience well, so that proper campaigns are planned and organised. Companies classify their audiences into different categories depending on the product/service. 
• Promote the campaign – Different social media channels use different forms of advertising. Some of them include blogs, articles, videos, images, short content and pop ups. Such advertisements work well for their online audience. It encourages interaction and keeps the user engaged. 
• Create content calendar – Scheduling and planning content for a week or month makes it easier to track various developments on websites. It forms the basic outline of daily activities and keeps things well organised. It helps to create planned strategies for user engagement. 
• Plan advertising flow – Effective advertising takes the audience from the ‘awareness and interest’ stage to the ‘desire and action’ stage. This results in conversion and boosts sales. Social media users usually buy products that receive good online reviews and ratings. Businesses plan advertisements to move customers through the sales channel.   
• Use visual content – Online users are more likely to read content that is visually appealing. This means fun and engaging pictures draw more customer attention. Social media agencies in Mumbai don’t always hire graphic designers for this job. There are several tools available online to create personalised images within seconds. Users are sure to see such pictures, provided they are attractive. 
• Respond to all queries – Once a campaign has begun, social media users are sure to comment and ask questions. Businesses should be ready to answer all queries within the stipulated time period. Most companies set alerts so that the concerned person can respond quickly. 
• Measure and optimise the work done – Online content competes with other advertisements that target the same audience. Businesses should measure the effectiveness of their current campaign and check conversion rates. If there are a small number of visitors, a change of strategy is required. 
• Regular follow-ups – Once the social media campaign has been completed, businesses can showcase pictures, videos, arrange for contests, give away prizes to lucky winners and schedule an event recap. This is an indirect way of gauging audience interest and the effectiveness of the campaign.

How Important Is SEO Writing for Business Growth?

The importance of SEO writing is beyond measure. The term SEO stands for Search Engine Optimisation, which means writing content as per the requirement of search engines. There is a lot of dependency on online material. The facts available on the World Wide Web are considered to be accurate, which is why users do not waste time browsing for and reading information not relevant to their search.

Investing in SEO writing guarantees results. It is a good return on investment for organisations who believe in growth, apart from being the best way to cut competition and be ahead in business. Good SEO content works well when it is combined with other marketing tools.  It provides visibility to businesses, increases traffic on websites and builds brand loyalty, adding to easy brand recall and valuable insight into consumer behaviour.

Websites have much content that includes keywords, images and texts. The job of an SEO writer is to optimise website content for various search engines and improve their rankings. It is a technique that helps websites achieve a higher rank on search engine results. Online users are more likely to click on links that appear on the first page, which is why it is even more necessary to write creatively. The attention span of online users is minimal. SEO companies in Mumbai understand keyword positioning and promote websites in the best possible manner.

Advantages of SEO

• Builds Trust and Credibility – The goal of a skilled SEO writer is to create a strong foundation for a website that can be easily discovered during user research. The writer should ensure that relevant content is included that matches user requirement. This goes a long way in building trust and credibility.
• Impacts Buying Cycle – Users believe what they read on the Internet, and if the information matches the user’s needs, they are sure to buy the product or service. Most SEO tactics work well with buying behaviour. It affects buying cycle in the most positive way. 
• Controls Budget – Internet marketing agencies consider SEO strategies to be cost-effective and the most economical form of online selling. It is not part of marketing. Instead, it is considered to be an investment that proves fruitful eventually.
• Measures Growth – Proper tracking and analysis helps companies measure the growth that has resulted from SEO writing. Brands can measure their performances and compare themselves with competitors. 
• Drives Content on the First Page – The main purpose of SEO writing is to rank on the first page of search engines. SEO companies in Mumbai ensure that users are provided relevant and quality content that solves search queries within minutes. 

There are two types of SEO – on-page and off-page. Users can control elements on an on-page SEO and improve rankings. This involves keywords, speed and header text. Off-page SEO refers to links, which means elements present on other websites. Users are prompted to click on links to increase traffic on those websites. Implementing on-page and off-page SEO together is ideal. Small and medium enterprises believe in the digital properties of websites and thus consider SEO writing a wise option.

13 Reasons Why you should be Advertising your Business on Facebook

Social networking websites have become the most common platforms for people to keep in touch with friends and relatives. It is used to post information, share knowledge and even sell products/ services. This is one place where companies find it very convenient to reach out to masses. Also, suggestions and feedback in the form of comments and likes help to improve features of products.

Facebook is undoubtedly the most used social networking website. It has seen active users since the time of inception. It has a user-friendly interface that makes it easy for people belonging to different age groups. Advertising is often attached with an increased expense. Facebook advertising is probably the cheapest form of promoting a product or service. Some other advantages of advertising businesses on Facebook are as follows.

1. Increases exposure – Facebook gives maximum exposure to existing as well as potential customers thus building a good social network.
2. Lowers marketing expense – Businesses can cut down on extra costs such as banners and hoardings, and instead create an official page using attractive photographs to lure customers.
3. Builds brand awareness – Facebook advertising helps to spread brand awareness and make people know more about the product or service. It is the first step involved in marketing.
4. Builds brand loyalty – Happy customers would go an extra mile to like and share product details on their personal timelines. Internet marketing agencies believe that this helps the company realise their market value and customer’s loyalty towards their product.
5. Increases Web traffic – Facebook links, videos and pictures draw customer attention. Using Website links on Facebook pages would indirectly drive traffic on company website with a view to promote sales.
6. Ease of access – Facebook app being available on mobile phones makes it easy for customers to access links at their convenience. Majority of Facebook users access their accounts through mobiles.
7. Reach target audience – Facebook advertising helps companies to target relevant customers by age, behaviour, location, interests and gender. It is the most targeted form of advertising that assists in reaching out to an appropriate audience.
8. Drives immediate results – SEO company in Mumbai considers Facebook to be the most effective way to drive traffic and increase conversion. It is easy to reach out to maximum people in the least possible time.
9. Engages website visitors – Majority of company websites display Facebook links on their home page. This is called remarketing that aims to target visitors and re-engage them using company’s Facebook page.
10. Increases referrals – Facebook users are more likely to share links with friends online. This helps in making advertisements viral and reach the target audience in no time.
11. Real-time marketing – Advertising on Facebook happens in real-time. Companies can keep a track of campaign performances and change it at any given point. Radio ads, print ads or even television ads would not have this advantage.
12. Effective form of advertising – Facebook advertising helps to adapt a social strategy that is common for all online users. Customers are free to comment on posts as per their understanding.
13. Spy competitors – Majority of businesses are advertised on Facebook. It helps companies to look at competitors, their methodology and make changes to present way of marketing if required.

How are Cost-Per-Click (CPC) and Pay-Per-Click Different

The ones in the digital marketing world might have often heard acronyms such as PPC and CPC. Have you ever wondered what they do and how they are different from each other? Well, PPC stands for Pay-Per-Click and CPC stands for Cost-Per-Click. They sound similar. New comers to the digital world often get confused between the two and start believing that they are the same. However, they cannot be synonymously used as they differ in their work.

PPC is an advertising channel. It is used to attract visitors on your website. It allows businesses to bid on keywords. Once the website starts to get more traffic, it posts advertisements on the website. Further, the advertiser pays the website owner for each click. One of the most commonly used platform for PPC is the search engine. The customers enter keywords relevant to their search, meanwhile advertisements appear alongside the page. The main aim is to bring in more and more visitors in order to increase the number of clicks and get paid handsomely.

CPC is a metric that is dependent on various factors such as competition for the keyword and fluctuations in search volume. In other words, it is a data point that shows the rating of online advertisements. Each time a customer clicks a particular advertisement, the website earns a certain amount. An internet marketing agency aims at producing lowest possible CPC. It is calculated on the basis of bid amounts, relevance of content, quality of website, and history of AdWords performance.

Any firm needing Internet marketing service use PPC and CPC. Digital advertising has become prominently accepted in the world wide web. Not only does it reach out to a larger audience, but also allows direct communication with customers. PPC is common with social media whereas, CPC is majorly done by search engines. PPC services in Mumbai are offered by any agency dealing with digital marketing, online content creation and SEO writing. It has now become the basis for website design and development.

PPC experts can help you create a strategy to stay ahead in competition. It helps your website to get better rankings and stay on the top on search engines. This is an indirect way of attracting more visitors, thus increasing traffic. PPC advertising has become an integral part of an online marketing campaign. It communicates with people across geographical boundaries. Not only is it cost-effective but also promises high returns.

CPC has two components. One is the bid and the second is its actual price. The bid amount is the money you are willing to pay if a visitor clicks on the advertisement. The actual amount is something you need to pay for the advertisement being auctioned. Although the ultimate goal of PPC as well as CPC is to increase traffic and get more customers, the way it is done is different.

Some websites also opt for SEO friendly content. Internet marketing is something which is being used by all industries at large.

Right from real estate firms to hospitals, shopping brands to small/ medium scale businesses, manufacturing firms to ecommerce industry all use websites to communicate with internal as well external clients. This not only helps them retain existing customers, but attracts prospective customers too. 

Why Having A Blog Is A Must In SEO

A blog can do miracles to your business! During their busy browsing sessions, users may not have the time to even skim through the hoards of advertisements and banners placed online. But they may spare a minute and settle to read an intriguing brief blog on or off your website and be informed. You can discuss out-of-the-box features of your products and services in the blogs and evoke their interests in your business. While playing with your keywords smartly, you can get good Search Engine Results Page (SERP). You can use Google’s Keyword Planner and select the best keywords. It is actually possible to choose the keywords that will provide you good SEO results. There are SEO companies in India that will guide you to get good SEO results for your businesses.

Many shrewd entrepreneurs are revamping their website and including excellent blogs to highlight their business. This is basically targeting the readers, highlighting the product and its scope. You can contact an internet marketing agency and discuss the importance of generating blogs and consider the cost of developing blogs for your businesses.

Have a peek at your competitor's blogs
Your competitors may already have a fully functional bright website with great blogs for the users to read. This provides him with the benefits of getting visibility from websites and also draw the attention of the blog readers to their products and services. You have not revamped your website or included good blogs. The reason why you are lagging behind. Have a peek at your competitor's blogs and plan better blogs for your businesses. This can win over visitors and entice them to read your blog and develop an interest in your product.

Include unique, new content
Remember to furnish fresh content; search engines pull new content included in your blog. If you have not included new content, then other sites will get better search results and rank higher than yours. So, turn wise.

Play with keywords
You can easily play with keywords and get found by the search engine. Whenever the users are searching for the particular keyword, they will find your blogs at the top of the search results and they will be introduced to your business. But do not plan keyword stuffing as you may be penalized by Google. Play well with the keywords and become visible to all kinds of users. For example, users may search for ‘flats in Seattle’ and if you include the same keywords in your blogs, you will be visible to them. Repeat your keywords moderately and get easily found online.

Now there are SEO companies in India that will help you understand how strategies such as keyword insertion can improve your SEO results.

Generate backlinks
You can include the links of your business in the blogs and get backlinks easily. Employ famous bloggers to develop blogs for your business and get plenty of backlinks to your website. You can discuss on the importance of generating backlinks with internet marketing agency and introduce blogs for your businesses.

Featuring blogs
Even when your site is not ranking in the top positions, snippets of the blog get featured, offering you high visibility. The featured information and the image capture the attention of the users and offer your products and services high visibility.

Featuring blogs on special attributes of businesses is a great way to create awareness on it. You can discuss the special features of businesses. If your blogs are shared then it will be higher in search rankings. For developing the interests of the visitors, entice them with good images and videos embedded in your blogs. Connect your blogs to social media accounts, it will be easily indexed by the search engines. Moreover, social media followers will easily find your blogs and become aware of your businesses.
So, ensure that you have posted plenty of intriguing blogs online to develop the interests of your target audience and shoot up the search engine rankings.  With some assistance from SEO companies in India, you can manage all that and more success in your businesses.