Key Strategies for Social Media Campaigns

Social media campaigns are well-coordinated marketing efforts to reinforce business goals. There are different campaigns on social media to spread brand awareness, identify brand loyalty and retain existing customers. Such campaigns bring in revenue to businesses. Content marketing and pay-per-click are commonly used by small and medium enterprises. This ensures there is an increase in traffic. Companies measure their online presence using the total number of visitors on their website.
Social media users share a large amount of content on different platforms. This content is prioritised and considered trustworthy. Online users focus on relevant content. The attention span of the online surfer is limited to a few seconds. Thus, businesses have very little time to attract and engage visitors on their website. Small and medium enterprises opt for robust social media advertising strategies. Paid advertising helps companies get more followers.

Some techniques for running successful social media campaigns are as follows:

• Understand campaign goals – It is important to collaborate with the team and understand the exact results expected out of a campaign. They can be to promote an event, launch a product, educate the masses or for  non-profit purposes. This is used to measure the effectiveness of the campaign.
• Know the audience – Social media agencies in Mumbai advise businesses to know their target audience well, so that proper campaigns are planned and organised. Companies classify their audiences into different categories depending on the product/service. 
• Promote the campaign – Different social media channels use different forms of advertising. Some of them include blogs, articles, videos, images, short content and pop ups. Such advertisements work well for their online audience. It encourages interaction and keeps the user engaged. 
• Create content calendar – Scheduling and planning content for a week or month makes it easier to track various developments on websites. It forms the basic outline of daily activities and keeps things well organised. It helps to create planned strategies for user engagement. 
• Plan advertising flow – Effective advertising takes the audience from the ‘awareness and interest’ stage to the ‘desire and action’ stage. This results in conversion and boosts sales. Social media users usually buy products that receive good online reviews and ratings. Businesses plan advertisements to move customers through the sales channel.   
• Use visual content – Online users are more likely to read content that is visually appealing. This means fun and engaging pictures draw more customer attention. Social media agencies in Mumbai don’t always hire graphic designers for this job. There are several tools available online to create personalised images within seconds. Users are sure to see such pictures, provided they are attractive. 
• Respond to all queries – Once a campaign has begun, social media users are sure to comment and ask questions. Businesses should be ready to answer all queries within the stipulated time period. Most companies set alerts so that the concerned person can respond quickly. 
• Measure and optimise the work done – Online content competes with other advertisements that target the same audience. Businesses should measure the effectiveness of their current campaign and check conversion rates. If there are a small number of visitors, a change of strategy is required. 
• Regular follow-ups – Once the social media campaign has been completed, businesses can showcase pictures, videos, arrange for contests, give away prizes to lucky winners and schedule an event recap. This is an indirect way of gauging audience interest and the effectiveness of the campaign.