Marketing trends evolve over time. Trends that worked well in 2018 may become fruitless in 2019. Marketing strategies revolve around high-quality customer experiences. New technologies help to deliver quality content to global and local audiences. Crucial areas of marketing include recognising and identifying communication gaps.
Marketers have legitimate expectations about brand safety, transparency in communication, investments and media glare. Customers expect brands to be more open about their products and services. It is important to deliver the right message in the right manner. Customer involvement holds an important place in all marketing goals.
8 Marketing Trends in 2019
- Quality content – The content used to describe products/services should be simple and easy to comprehend. Articles and blogs should be interesting enough to be read completely, as well-written pieces create trust among readers.
- One-to-one marketing – Marketers believe that one-to-one marketing helps create personal relationships between the brand and the customer. It retains existing customers and builds a trusted network.
- Chatbots – Advancements in technology increase marketing perspectives. Live chats or chatbots are used for direct interaction with the masses. Implementing chatbots on websites makes communication easy for customers and brands.
- Video marketing – Interactive video content has become popular in recent times. It is assumed that customers can retain information passed on through videos, as compared to traditional methods. There is a greater chance of customers viewing the entire video, thus guaranteeing sizeable returns on investments.
- Social media advertisements – Social media platforms are trending upwards for paid advertising. Ads on social media websites help brands target the right customers. Businesses can experiment with different types of ads and see what gives them the best results. It also called as influencer marketing, as social media users effectively spread brand messages across global audiences.
- Voice search – Smartphones, Google Home or Amazon Echo have given rise to voice search. Users use speech instead of texting more information on products and services. The voice search feature has maximum impact on ecommerce sales.
- Mobile payments – Businesses have shifted their focus from traditional payment methods to mobile payments. This will be a growing trend in 2019. Companies have tie-ups with various apps that facilitate easy transfer of money through mobile phones. Customers can buy products in advance and travel cashless.
- Artificial intelligence – Robots have already taken over technology. Similarly, artificial intelligence will take over the Internet and be among the trends of 2019. This is sure to improve marketing patterns and get guaranteed results.
Digital media struggles to meet revenue expectations. Marketers must work closely with social media platforms to operate smoothly in 2019. Social media agencies in Mumbai work with new technologies to identify new trends for the new year. Ease of accessibility will make marketing more competitive. Businesses should trust new marketing tools, as it will lead to an influx of opportunities for marketers to prove their worth.
Since consumer behaviour and purchase preferences keep changing, brands come out with new ways of interacting with the audience. The majority of consumers are belief-driven. This ensures that companies stick to their brand values, while creating an emotional connect with customers. Internet marketing services such as search engine optimisation and social media marketing will remain common for years to come.
