A website plays a paramount role in online marketing activities

With the arrival of the internet age and modernization, businesses have realized the value of web traffic or online presence, as the internet has become a global medium for communication. Today, in almost every public and private sector, the services of online marketing companies are being utilized. Therefore the demand for online marketing firms has also increased and these include firms carrying out website development, SEO and much more. The main objective of an online marketing firm is to enhance the virtual visibility of an organization so that their services receive better exposure. Different strategies and different tools are used for internet marketing such as website development, search engine optimization, social media marketing, pay per click, etc. Out of these website design and development plays a paramount role in online marketing activities. If you review the present business environment you will come to know that web development is so vital for making a successful business. Thus, to get more clients and increase your business, it’s vital to hire the best web developers and create an outstanding website for your business. Hiring a website development company in Mumbai can provide you several advantages. Some of these are listed below. Attractive web design: A designer will make an attractive design for your site to entice visitors, thus opting for the best design is extremely vital. When a visitor views your website he/she must be able to read and understand your website clearly. This is the most vital point of having a clear and attractive website. It succeeds to make the initial impression to visitors. Exclusive brand identity:  Designers are aware of the fact that a business can get long term advantages from website development and the site will also stay with the owners as long as they continue their business. Thus it’s vital to make a unique brand logo and exploit the brand logo on the website so that it represents your business and differentiates it from other competitors. Up to the Mark Web design is not restricted to designing the main frame of a website. It involves several very important elements. A business website is not complete without proper content. Thus, while you look to hire a web development company, you must check the entire package. Look whether it includes content writing and other related services or not. If you can get an informative, well designed and developed website with very simple content then you’ll certainly get what you require. With the above points, it’s evident that a website plays a crucial role as far as internet marketing is concerned. You need to get the base right in order to set up your business online. eTrack Media is an efficient website design company in Mumbai providing various online marketing services. With its excellent marketing strategy and apt vision it has now become one of the leading digital marketing companies in Mumbai.

Mobile SEO Best Practices

As per a study conducted by the Mobile Marketing Association, in five years’ time there will be a massive mobile marketing boom. The mobile marketing ecosystem is set to increase at an annual rate of approximately 50%. The number of global smartphone users is increasing year on year and is set to reach 6 billion by or before 2020. The study conducted by MMB not only demonstrates that mobile marketing is a promising financial spur and job creator, but also sends a dominant message to organizations, small businesses and entrepreneurs in the online world that now is the time to develop a solid mobile SEO strategy to capture the future profits. While mobile SEO shares several similarities with the prevailing SEO strategies for desktop browsers, below are some specific tips that will give you an upper hand in the competition related to mobile SEO. How to make your Website more mobile friendly? As per research in 2013, there were around 1.4 billion smartphone users, which works out to 1 in 7 people worldwide. This statistic proves the need for websites to be more SEO friendly. Make the website responsive: A responsive website detects the mobile device and accordingly adjusts its layout. This is a one size fits all strategy that lets you successfully capture your mobile users. Allow dynamic serving: If you aren’t a computer savvy individual then this is a slightly more complex strategy with possible technical challenges. With this set up, the server spots the device and, based on the type of device the visitor is using, loads the correct content onto that URL. Ensure to have a mobile URL: Make sure you create a sub domain for your mobile users. This redirects mobile users to the mobile website and desktop users to the desktop website. Optimizing the Content Like several types of internet marketing campaigns, optimizing the content plays a crucial role in helping search engine spiders assess the relevancy of your content in any given search. While you certainly need keywords and keyword phrases in optimizing the content, it’s vital to remember that mobile device screens are dramatically smaller than regular computer or laptop screens. As the keypads are so small, search terms are likely going to be shorter too. Select keywords that are mobile user specific and check the length of your content to optimize your mobile user’s experience of your website. Endorsing Business with Mobile Ads Mobile ads are known to convert at a relatively high rate. New research carried out across a variety of industries and business types illustrate that, on average, 86% of the clicks on mobile search ads are incremental. Another study reveals that 59% of people find mobile ads useful. In fact, when doing a mobile search, 50% of purchase related conversions happen in either an hour or less. Today, SEO services in Mumbai include mobile SEO as well as the demand for it is increasing and the mobile market has several opportunities for growth and development. Also, one gets a mobile SEO package when one hires a SEO company in Mumbai.